In this captivating episode of JUST Branding, we welcome back Rob Meyerson, making history as our first returning guest.
Rob, a distinguished brand consultant and co-author of the latest edition of Alina Wheeler’s seminal work, "Designing Brand Identity," leads us through a poignant tribute to Wheeler's legacy and a deep dive into the essence of Brand Identity, with a special emphasis on Brand Architecture.
We explore the book's 6th edition and unpack the critical components of brand identity, from visual and verbal elements to the reemerging sonic dimension, articulating how a well-structured brand identity is pivotal for standing out in today's competitive landscape.
Delving into Brand Architecture, we clarify the various models—branded house, house of brands, endorsed brands, and hybrids—highlighting their significance in aligning with a company's overarching business strategies.
This episode is a treasure trove for anyone passionate about the craft of branding, offering deep dives and practical tips for building brands that resonate and last.
S04.EP07 - Uncovering Insights & Measuring Brand with Dan White
S04.EP06 - How to Grow Brands with AI with Rob Lennon
S04.EP05 - Rebelious Branding with Stix of Liquid Death
S04.EP04 - NFTs: The New Frontier for Brands with Kate Pincott
S04.EP03 - Workshop Design with Brittni Bowering
S04.EP02 - How to Build Community
S04.EP01 - How to Become a Brand Consultant
S03.EP21 - Best of Season 3 (2022)
S03.EP20 - Blands VS Brands with Ariadna Navarro
S03.EP19 - Supercharging Innovation & Creativity with Hussain Almossawi
S03.EP18 - Brand Positioning with Ulli Appelbaum
S03.EP17 - Disruptive Innovation + Purpose-Driven Branding with David Aaker
S03.EP16 - Archetypes & Stories with Carol Pearson
S03.EP15 - Verbal Brand Identity with Nihilo
S03.EP14 - The Brand Mindset with Ezequiel Abramzon
S03.EP13 - Million Dollar Consulting with Alan Weiss
S03.EP12 - Friction in Branding with Soon Yu
S03.EP11 - Debunking Branding BS with Austin Franke
S03.EP10 - Corporate Branding from The Inside Out with Meg Kypena
S03.EP09 - Agile Swarming with Dennis Hahn
Create your
podcast in
minutes
It is Free
Dear Alice | Interior Design
99% Invisible
The John Clay Wolfe Show
The Adventures of Huckleberry Finn
The War of the Worlds
Design Better
Haptic & Hue