In this captivating episode of JUST Branding, we welcome back Rob Meyerson, making history as our first returning guest.
Rob, a distinguished brand consultant and co-author of the latest edition of Alina Wheeler’s seminal work, "Designing Brand Identity," leads us through a poignant tribute to Wheeler's legacy and a deep dive into the essence of Brand Identity, with a special emphasis on Brand Architecture.
We explore the book's 6th edition and unpack the critical components of brand identity, from visual and verbal elements to the reemerging sonic dimension, articulating how a well-structured brand identity is pivotal for standing out in today's competitive landscape.
Delving into Brand Architecture, we clarify the various models—branded house, house of brands, endorsed brands, and hybrids—highlighting their significance in aligning with a company's overarching business strategies.
This episode is a treasure trove for anyone passionate about the craft of branding, offering deep dives and practical tips for building brands that resonate and last.
S03.EP08 - Scaling Brands with Richard Cotter
S03.EP07 - Web3, NFTs & The Metaverse with Kostas K.
S03.EP06 - Brand Hacks with Emmanuel Probst
S03.EP05 - Branding for Start Ups & Founders
S03.EP04 - The Future of Brands with Anneli Hansson
S03.EP03 - Global Brand Strategy with Jan-Benedict Steenkamp
S03.EP02 - Building Legendary Brands with Storytelling w/ Gair Maxwell
S03.EP01 - Designing Company Culture with Josh Levine
S02.EP22 - Best of Season 2 (2021)
S02.EP21 - Building Brands for a Sustainable Tomorrow with Katie Klencheski
S02.EP20 - Powerful Personal Branding with Rob Levinson
S02.EP19 - Creative Briefs & Strategy Fundamentals with Julian Cole
S02.EP18 - Branding From The Inside with Kyle Millar
S02.EP17 - No-BS Strategies To Evolve Your Creative Business with Emily Cohen
S02.EP16 - Simplicity in Branding with Scott Buschkuhl
S02.EP15 - Staying Relevant as a Brand with Allen Adamson
S02.EP14 - The Customer Experience Economy with Joseph Pine II
S02.EP13 - Copyright & Trademark Law with Joey Vitale
S02.EP12 - Problem Solving with Sagi Haviv
S02.EP11 - Brand Discovery & Innovation with Jose Cabeller
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