In this captivating episode of JUST Branding, we welcome back Rob Meyerson, making history as our first returning guest.
Rob, a distinguished brand consultant and co-author of the latest edition of Alina Wheeler’s seminal work, "Designing Brand Identity," leads us through a poignant tribute to Wheeler's legacy and a deep dive into the essence of Brand Identity, with a special emphasis on Brand Architecture.
We explore the book's 6th edition and unpack the critical components of brand identity, from visual and verbal elements to the reemerging sonic dimension, articulating how a well-structured brand identity is pivotal for standing out in today's competitive landscape.
Delving into Brand Architecture, we clarify the various models—branded house, house of brands, endorsed brands, and hybrids—highlighting their significance in aligning with a company's overarching business strategies.
This episode is a treasure trove for anyone passionate about the craft of branding, offering deep dives and practical tips for building brands that resonate and last.
S01.E14 - Psychology-Driven Brand Strategy with Kaye Putnam
S01.B1 - Design Education, Change & The Business of Design
S01.E13 - Chris Do’s Biggest Mistakes, Failures & Regrets
S01.EP12 - Behavioural Marketing & The Strategic Branding Process
S01.EP11 - Working With Leaders
S01.E10 - Marty Neumeier on Mastering Brand Strategy
S01.E09 - Strategic Audio Branding
S01.E08 - Brand Strategy Workshops with Melinda Livsey
S01.E07 - Brand Personality, Personas & Archetypes with Stephen Houraghan
S01.E06 - Brand Positioning & Naming with Rob Meyerson
S01.E05 - Brand Purpose with Stef Hamerlinck
S01.E04 - How to Sell Brand Strategy
S01.E03 - Brand Strategy Tools
S01.E02 - Benefits of Brand Strategy
S01.E01 - Design to Brand Strategy
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