Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
If you are not building out an email list, you are leaving money on the table.
And if you have an email list but are not regularly engaging with your email subscribers, you are leaving money on the table.
Listen to this episode to learn why email marketing is so important, has the highest ROI of any digital marketing channel, and a preview of my new free ebook to help you understand best practices in how to "do" email marketing right.
Download my free ebook, The Definitive Guide to Email Marketing, here:
https://nealschaffer.com/email-marketing-guide/
Key Highlights
[01:54] Introduction to My Newsletter
[03:04] What I Realized About Influencer Marketing
[04:34] My First Ebook On Email Marketing
[05:18] How Email Marketing Benefit Your Business
[05:25] Choosing the Right Email Marketing Software
[07:17] Why You Have To Build An Email List
[07:46] Email Marketing ROI Example
[09:11] Another Data Point
[09:35] How To Know the ROI of What You're Doing
[12:06] Podcast Data Points
[12:42] How to Engage and Build Relationship With People?
[14:46] How to Build Email List
[16:08] How to Leverage Sequences
[16:38] Keeping It Human
[17:31] Make Every Email A Love Letter
Notable Quotes
Learn More:
How Content Marketing Can Drive Thought Leadership [Rick Smith Interview]
New Year New Digital Marketing: 10 Marketing Channels to Launch (or Relaunch) in 2022
New Year New Digital Marketing: 10 Things to Invest Your Marketing Budget in in 2022
How Influencer Gifting Can Build Your Business [Mike Baddeley Interview]
What is The Creator Economy, and What Is Its Relationship to Influencer Marketing?
Why Video Ads in Social Media Convert Better Than Anything Else [Lauren Schwartz Interview]
LinkedIn Profile Recommendations ... for _High School_ Students?!?! (Yes, They Apply to YOU, Too!)
Digital Marketing Magic for Nonprofits - and For Profits [Beth Hammock Interview]
What is a Fractional CMO? And How Can One Help My Digital Marketing?
Why the Future of Content Marketing Isn't What You Think [Georgios Chasiotis Interview]
What Does a Successful B2B Digital Marketing Program Look Like? [Andrew Smith Interview]
Should You Niche Down or Become a Generalist with Your Digital Marketing? My Answer Might Surprise You!
Best Practices in Leveraging Affiliate Marketing for Your Business [Kyle Kostechka Interview]
Why I Am Doubling Down on Blogging - and Why You Should, Too
How to Measure Success in Influencer Marketing [Sanna Ödmark Interview]
What Marketers and Entrepreneurs Need to Understand about Protecting Their Brands [Bao Tran Interview]
What is the Future of Social Media Marketing in 2022? Here's My Take - and Advice for You
The ONE and ONLY Tool You Need for One Popular Social Media Platform is __________? [Melissa Megginson Interview]
Why Digital and Experimenting Go Hand in Hand
Why and How Online Business Success Often Comes Down to Relationships That You Must Build [The Product Boss Interview]
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast