Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
If you are not building out an email list, you are leaving money on the table.
And if you have an email list but are not regularly engaging with your email subscribers, you are leaving money on the table.
Listen to this episode to learn why email marketing is so important, has the highest ROI of any digital marketing channel, and a preview of my new free ebook to help you understand best practices in how to "do" email marketing right.
Download my free ebook, The Definitive Guide to Email Marketing, here:
https://nealschaffer.com/email-marketing-guide/
Key Highlights
[01:54] Introduction to My Newsletter
[03:04] What I Realized About Influencer Marketing
[04:34] My First Ebook On Email Marketing
[05:18] How Email Marketing Benefit Your Business
[05:25] Choosing the Right Email Marketing Software
[07:17] Why You Have To Build An Email List
[07:46] Email Marketing ROI Example
[09:11] Another Data Point
[09:35] How To Know the ROI of What You're Doing
[12:06] Podcast Data Points
[12:42] How to Engage and Build Relationship With People?
[14:46] How to Build Email List
[16:08] How to Leverage Sequences
[16:38] Keeping It Human
[17:31] Make Every Email A Love Letter
Notable Quotes
Learn More:
How to Create Content That Ranks on Search [Neil Sheth Interview]
Is Your Content Aligned with Your Business? Introducing Your Digital Marketing Coach Podcast
Virtual Summits: Why and How to Launch Your First One and the Newbie Mistakes to Avoid [Rob Gelb Interview]
Want to Monetize Your Social Media Influence? Listen to This.
How to Launch, Grow and Strategically Use Podcasting to Grow Your Business [Luis Diaz Interview]
How To Digitally Transform Your Personal Branding - and Yourself [Khaled ElAhmad Interview]
Content Creation Should be a TEAM Effort
How to Go from Content Ideas to SEO Results Faster and Easier [Bill King @ Frase Interview]
Paid Social Media Advertising & Influence: What You Need to Know
How to Use Influencers to Promote Your Business [Tom Augenthaler Interview]
The Unique Relationship between Employer Branding, Employee Advocacy, Personal Branding - and Almost Everything Else in Marketing
7 Steps to a Million Dollar Virtual Event [Liam Austin Interview]
Business Success Begins by DOING
Redefining Social Media Content Measurement and Strategy [James Creech Interview]
13 Actionable Tips to Maximize Your YouTube Influence
How to Maximize Your Impact on Social With Video [Kate Skavish Interview]
How to Strategically Create Your Library of Content in One Year
5 Creative Ways to Set Up Your B2B Sales Team for Success [Pam Didner Interview]
What Leaders Need to Know about Leveraging Influence
SEO & Social Media: Your One-Two Punch [Stephan Spencer Interview]
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