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Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes:
New advertisers often ask how they can get to the top of Google Ads, but is that really what's best for their account? In this episode, Jason and Chris explain what it takes to get the top position in Google Ads and talk through common mistakes and pitfalls you'll likely encounter.
(4:00) Why do advertisers want to be in the top position on Google Ads?
(7:18) Determining which keywords to show up number one on Google Ads
(13:04) How the Google Ads auction impacts your ad position (understanding Ad Rank)
(19:02) How to find your ad position in Google Ads
(23:41) How showing up in the top position in Google Ads affects your budget and impression share
(29:07) Real-world Google Ads management for the number 1 position - where you can go wrong
(37:23) Running out of budget when you show number 1 in Google Ads (low impression share)
(44:13) Focusing too much on quality score in Google Ads
(49:51) Is the absolute top percentage 100% of the time possible in Google Ads?
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Adventures by A Himitsu https://soundcloud.com/a-himitsu
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237: Introducing A Unique Google Ads Strategy That’s Low Risk & High Reward
236: Huge Google Ads Q&A With Some Awesome Questions!
235: The Perfect Landing Page Checklist
234: Improve Your Performance And Efficiency With Google Ads Editor
233: Easy Ways To Slow Down Google Ads Spend Without Hurting Your Performance
232: Giant Google Ads Q&A Part 2
231: Giant Google Ads Q&A Part 1
230: How To Use Search Terms Like A Pro
229: The Search Terms Report Is Changing
228: Google Ads Q&A: Campaigns Based On Device, Negative Keywords, Search Terms, And More!
227: Solutions For Low Search Volume & No Search Volume
226: Huge Google Ads Q&A! Budgets, Conversions, Bidding, & More
225: Competitive Metrics Columns
224: How To Grow The Lazy Man Build After Launching
223: The Lazy Man Build
222: Google Ads Q&A Episode: Manual Bidding, How To Know What To Bid, and How To Run Ads In Multiple Languages
221: What Google Ads Management Looks Like On Long-Term Successful Accounts
220: Easy Google Ads Keywords Strategy That Leads To Success
219: Automated Bidding Or Manual Bidding In Google Ads? How We’re Bidding In 2020!
218: Amazing Google Ads Q&A Episode (Negative Keywords, Ad Scheduling, and Geo Keywords)
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