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Show Notes:
New advertisers often ask how they can get to the top of Google Ads, but is that really what's best for their account? In this episode, Jason and Chris explain what it takes to get the top position in Google Ads and talk through common mistakes and pitfalls you'll likely encounter.
(4:00) Why do advertisers want to be in the top position on Google Ads?
(7:18) Determining which keywords to show up number one on Google Ads
(13:04) How the Google Ads auction impacts your ad position (understanding Ad Rank)
(19:02) How to find your ad position in Google Ads
(23:41) How showing up in the top position in Google Ads affects your budget and impression share
(29:07) Real-world Google Ads management for the number 1 position - where you can go wrong
(37:23) Running out of budget when you show number 1 in Google Ads (low impression share)
(44:13) Focusing too much on quality score in Google Ads
(49:51) Is the absolute top percentage 100% of the time possible in Google Ads?
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337: Decisions You Have to Make in Google Ads Part 1
336: 5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing
335: Advanced Discussion on Dynamic Search Ads
334: The Best Google Ads Q&A Episode We’ve Ever Done
333: Dynamic Search Ads Introduction
332: Pros and Cons of the Search Campaigns that We Run in Google Ads
331: Secret Settings in Google Ads
330: The Focus Style Management in Google Ads
329: Ad Extensions Are Becoming Assets in Google Ads
328: 5 Questions to Ask Yourself About Google Ads Every Month
327: Frequency Capping in Google Ads
326: Advanced Tips for Performance Max Campaigns on Google Ads
325: Introduction To Performance Max Campaigns
324: When to Make Changes in Google Ads and Other Questions - Google Ads Q&A
323: The New Google Tag Looks Amazing!
322: Recent Google Ads Surprises
320: 3 Ways to Improve Quality Score
319: The 3 Rules of Google Ads Management
318: Interesting Experiments to Run in Google Ads Right Now
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