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Show Notes:
New advertisers often ask how they can get to the top of Google Ads, but is that really what's best for their account? In this episode, Jason and Chris explain what it takes to get the top position in Google Ads and talk through common mistakes and pitfalls you'll likely encounter.
(4:00) Why do advertisers want to be in the top position on Google Ads?
(7:18) Determining which keywords to show up number one on Google Ads
(13:04) How the Google Ads auction impacts your ad position (understanding Ad Rank)
(19:02) How to find your ad position in Google Ads
(23:41) How showing up in the top position in Google Ads affects your budget and impression share
(29:07) Real-world Google Ads management for the number 1 position - where you can go wrong
(37:23) Running out of budget when you show number 1 in Google Ads (low impression share)
(44:13) Focusing too much on quality score in Google Ads
(49:51) Is the absolute top percentage 100% of the time possible in Google Ads?
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297: 5 Data Columns in Google Ads You Must Understand!
296: Awesome Google Ads Q&A About SKAGS, Click Share, Negative Keyword Match Types, Showing At The Top, and More!
295: What Should My Google Ads Budget Be? And Other Common Google Ads Budget Questions
294: Responsive Search Ads Deep Dive - Part 3
293: Responsive Search Ads Deep Dive - Part 2
292: Responsive Search Ads Deep Dive - Part 1
291: What Worked Awesome in Google Ads This Year
290: Reviewing the Most Important Google Ads Topics From 2021 and Looking Forward to 2022
289: How to Trust Your Instincts with Google Ads
288: What is Going on with Phrase Match Keywords?
287: B2B Campaigns in a B2C World
286: Google Ads Q&A With Some Awesome Questions
285: The Places Where Your PPC Campaign Could Be Leaking
284: Longtail Keywords Are Dead
283: Simple and Essential Questions for Improving Your Google Ads Results
282: Google Ads Q&A
281: The Two Things That Happen When You Launch a New Google Ads Campaign
280: How to Minimize Bad Traffic on Search Campaigns
279: How We Keep Conversion Tracking Simple and Easy
278: Responsive Ads Deep Dive (Expanded Text Ads Are Being Phased Out)
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