If I went to your website right now, would I understand what your work does for me?
Is the result that I am looking for–that I would pay you money for–representing in your message?
Or are you falling into the overlooked expert trap of leading with your solution?
Experts are obsessed with their solutions. It’s natural! You love what you do and how you do it. And you see the results that it creates for other people. It’s easy for you to get excited about your work and want to talk about the work all the time. And we assume other people are just as excited about our expertise as we are.
But here’s the Rebel Truth: Your clients don’t care how you do what you do. They want the results your work creates.
Today we’re talking about how to go from solution-focused to focusing on the result your audience actually wants.
In This Episode:
Learn more about Michelle Mazur:
Resources:
Escaping the Bermuda Triangle of Marketing for Your Thought Leader Business
Finding Joy in Marketing and Life with Shannon Hernandez
Is Bro Marketing Lurking in Your Business?
How to UnF*ck Your Marketing So Your Business Gets Noticed
Who Does Your Business Stand For?
What Can a Thought Leader Business Look Like?
What is a Thought Leader Really? (And Could You Be One Already?)
Trailer: Introducing the Rebel Uprising Podcast
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Reclaiming Selfishness & Becoming a Boundary Badass with Nancy Levin
People Over Paper with Glenn Meier
[Best of the Pod] Imperfect Allyship with Erica Courdae
Direct Your Audience to Act with BOLD Direction
Lead Your Audience & Your Business with BOLD Thought Leadership
Be Bold & Other Focused: Why Adding Self-Reflection is Key to Make Your Thought Leadership Stand Out
Going BOLDER with Your Message
Message in a (Champagne) Bottle: Celebrating 200 Episodes of the Rebel Rising Podcast
Embodying Self-Respect with Brodie Welch
Ditching the Lead Magnet & Building Your Email Community the Rebel Way
Being Brave & Causing Problems in Business with Ash Ambirge
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