If I went to your website right now, would I understand what your work does for me?
Is the result that I am looking for–that I would pay you money for–representing in your message?
Or are you falling into the overlooked expert trap of leading with your solution?
Experts are obsessed with their solutions. It’s natural! You love what you do and how you do it. And you see the results that it creates for other people. It’s easy for you to get excited about your work and want to talk about the work all the time. And we assume other people are just as excited about our expertise as we are.
But here’s the Rebel Truth: Your clients don’t care how you do what you do. They want the results your work creates.
Today we’re talking about how to go from solution-focused to focusing on the result your audience actually wants.
In This Episode:
Learn more about Michelle Mazur:
Resources:
Why Your Words & Message Matter More than You Think In Business
What’s the #1 Reason Your Clients Buy from You? (Hint: it’s got nothing to do with money)
Brand Messaging Platform: What it is & Why Your Online Business Needs One
How We Can Support Your Business’s Messaging & Marketing
How to Know If Your Business is READY for Messaging
Uncage Your Epic Credential with Caroline Mays
Why Your Title Matters Less than You Think
The Mindset to Spread Your Message with KC Rossi
Create Stand Out Calls-to-Action
Lead Your Clients with a BOLD Message
Why Focusing On Your Audience & Clients is the Fastest Way to Stand Out
Standing Out in A Crowded Market (4-Part Masterclass)
What’s the Difference Between Messaging, Marketing and Copy?
How Emotions are Key to Closing More Sales
Why You’re Not Getting Any Leads and What Do About It
What to Think About When Your Audience Growth Stalls Out
How Big of An Audience Do You Really Need To Have a Sustainable Business?
The Missing Foundational Piece of Nearly Every Online Business Owner
Question the Drink with Kari Schwear
The One Reason You’re Better at Marketing than You Think
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