If I went to your website right now, would I understand what your work does for me?
Is the result that I am looking for–that I would pay you money for–representing in your message?
Or are you falling into the overlooked expert trap of leading with your solution?
Experts are obsessed with their solutions. It’s natural! You love what you do and how you do it. And you see the results that it creates for other people. It’s easy for you to get excited about your work and want to talk about the work all the time. And we assume other people are just as excited about our expertise as we are.
But here’s the Rebel Truth: Your clients don’t care how you do what you do. They want the results your work creates.
Today we’re talking about how to go from solution-focused to focusing on the result your audience actually wants.
In This Episode:
Learn more about Michelle Mazur:
Resources:
A Question Every Business Owner Should Ask
The 3 Essential Foundations for Creating Demand for Your Business
The Five Reasons You Want Your Business to be In-Demand
The Unspoken Problem in Online Business
Case Study: Why You Should Stop Over Nurturing Your Audience
Duped: Courses - Money Making Dream or Business Nightmare
Is the 3 Word Rebellion Messaging Intensive Right for You?
The Best Way to Create Content that Engages Your Right Fit Client
Why You Should Ditch Ideal Client Avatars & Do This Instead
The Missing Ingredient for Wildly Effective Word of Mouth Marketing
3 Ways to Repel Clients Who Aren't the Right Fit for Your Business
The Only Remaining Way to Stand Out in Business
A Programming Note
[Summer Fun] How to Root Out Bro Marketing that's Lurking in Your Business
[Summer Fun] Duped: The Bro Marketing Binary
4 Reasons the StoryBrand Framework Didn't Work for Your Business
8 Jobs Your Message Does for Your Business
[Summer Fun] Creating the Audience Journey to Yes
[Summer Fun] Why You Are Not Your Message
[Summer Fun] The Brené Brown Case Study: Why Radical Consistency Matters to Your Business
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
CMO Confidential