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Show Notes:
In this episode, we're talking about how to launch brand-new Google Ads accounts with long-term success in mind by explaining what can go wrong, why it went wrong, and the negative results that can occur.
(5:25) Our mindset for new account builds in Google Ads
(9:07) Using only zip code targeting is a bad sign
(15:17) Don’t play games with your ad schedule
(18:45) The power of conversion tracking
(22:35) How many ad groups should you have?
(26:49) The exact match only strategy leads to problems
(33:29) How many keywords are enough?
(40:20) The most common bidding mistakes in Google Ads
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First 100 Episodes - https://paidsearchpodcast.com/archive
317: What’s the Best Bidding Strategy in Google Ads?
316: What Do You Do When Broad Match Keywords are Working Amazingly in Your Google Ads Account?
315: The Second-Best Google Ads Q&A We’ve Ever Done!
314: Week 1 Checklist for New Google Ads Campaigns
313: How to Improve Your Clickthrough Rate in Google Ads
312: How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage
311: Click Share Column Deep Dive
310: The Secrets to Getting More Leads from Google Ads
309: How Small Businesses Should Think About Advertising on Google Ads
308: The Best Google Ads Q&A We’ve Ever Done
307: Exciting Updates to Conversion Tracking in Google Ads
306: Call Extensions Deep Dive
305: Performance Max Campaigns in Google Ads
304: How to Eliminate Google Ads Stress
303: Two Really Interesting Things That We’re Finding Out About Responsive Ads
302: Amazing Google Ads Q&A Episode
301: Beginner's Guide to Google Ads
300: The State of Google Ads (What's Changed and What's the Same)
299: What Kind of Results to Expect from a YouTube Campaign in Google Ads
298: How to Build a YouTube Campaign in Google Ads
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