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Show Notes:
In this episode, we're talking about how to launch brand-new Google Ads accounts with long-term success in mind by explaining what can go wrong, why it went wrong, and the negative results that can occur.
(5:25) Our mindset for new account builds in Google Ads
(9:07) Using only zip code targeting is a bad sign
(15:17) Don’t play games with your ad schedule
(18:45) The power of conversion tracking
(22:35) How many ad groups should you have?
(26:49) The exact match only strategy leads to problems
(33:29) How many keywords are enough?
(40:20) The most common bidding mistakes in Google Ads
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First 100 Episodes - https://paidsearchpodcast.com/archive
276: The Right Way to Run Brand Campaigns in Google Ads
275: The 5 Most Common Questions We Get from Existing Clients
274: The 5 Most Common Questions We Get From New Clients
273: How To Handle The Google Ads Algorithm Black Box
272: Did You Know About These Advanced Data and Settings Options in Google Ads?
271: What Facebook Advertisers Need To Know About Google Ads
270: The Impact of Image Extensions
269: Advanced Google Ads Tips For HVAC Companies
268: Three Common Mistakes That Can Limit Your Potential Success In Google Ads
267: My PPC Ads Stopped Working. Now What?
266: Google Ads Q&A
265: What Does a Google Ads Expert Do?
264: Cannibalization Inside A Google Ads Account
263: Redefining SKAGS
262: The Most Common Questions We Get From New Google Ads Advertisers
261: Important Information About Keyword Match Types That You Don’t Want To Miss
260: The 5 Rules of Keyword Quality
259: Interesting Results From Two Google Ads Smart Campaigns
258: Smart Campaigns - Advantages & Disadvantages
257: 5 Questions Google Ads Beginners Must Ask Themselves After The First Month
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