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Show Notes:
In this episode, we're talking about how to launch brand-new Google Ads accounts with long-term success in mind by explaining what can go wrong, why it went wrong, and the negative results that can occur.
(5:25) Our mindset for new account builds in Google Ads
(9:07) Using only zip code targeting is a bad sign
(15:17) Don’t play games with your ad schedule
(18:45) The power of conversion tracking
(22:35) How many ad groups should you have?
(26:49) The exact match only strategy leads to problems
(33:29) How many keywords are enough?
(40:20) The most common bidding mistakes in Google Ads
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First 100 Episodes - https://paidsearchpodcast.com/archive
257: 5 Questions Google Ads Beginners Must Ask Themselves After The First Month
256: Chris's Favorite PPC Hacks
255: Google Ads Q&A With Some Great Questions!
254: Comparing Google Shopping Ads To Google Search Ads
253: 3 Rules To Make Manual Bidding Easier
252: Is ROAS The Gold Standard of Google Ads?
251: Questions And Answers About Google Ads
250: The Best, Worst, and Secret Columns in Google Ads
249: The 8 Types Of Keywords In Google Ads
248: 5 Assumptions About Ad Rank That Are No Longer Correct
247: Google Ads Strategies For Beginners
246: Advanced Ways to Get More Traffic with Google Ads
245: The Correct Perspective For Google Ads Success
244: The Last Q&A Of The Year!
243: Are You Managing A Superstar Google Ads Account And Don't Even Know It?
242: The Lazy Man Build Strategy For Display Campaigns
241: How To Grow Brand Awareness With The Google Ads Display Network
240: Amazing Google Ads Q&A Episode!
239: How We Think About & Test Automated Bidding Strategies
238: It’s Time To Re-Think Keyword Match Types And Their Risk Levels
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