In this episode, host Nalin talks to Bradley Field about marketing for How Game Are You? Couples Intimacy Edition that raised AU$ 10,503 on Kickstarter.
We discuss:
- [0:54] Where the original idea for How Game Are You came from?
- [4:54] How personal networks worked as the base for the Facebook marketing strategy.
- [8:14] Getting reviews, going to conferences, and getting shout outs from the sexologist who helped with the psychological part of the game to make sure everything was in order.
- [12:25] The pre-launch and launch day Facebook marketing strategy aimed at family and friends.
- [15:45] The importance of starting early with the reach out to reviewers, and having a clear timeline planned out.
- [22:14] The timing in releasing the reviews gotten to keep up the momentum.
- [23:24] Asking for people’s help to recommend and talk about the campaign while it was live, as well as updating people on Facebook about the development of the campaign and the funding.
- [26:24] Creating branding and getting emails and feedback on a gaming conference. How, in retrospective, the targeting could have been better.
- [33:48] How Facebook, at the end of the day, was the best marketing strategy for the game.
- [37:21] The new projects coming up.
Thanks for listening to the Board Game Marketing Podcast!
Final marketing tip from Bradley to new board game creators:
“Friends, family and existing contacts can be a real help when you need a boost or encouragement. Make sure you tell them about your project early (the good and the bad), and bring them along for the ride.”
Kickstarter campaign: https://bit.ly/32JNLiZ
Website: https://howgameareyou.com/product/couples-intimacy-edition/
Facebookhttps://www.facebook.com/howgameareyou/
Instagram: https://www.instagram.com/howgameareyou/
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
BGMP 014 The Phantom: The Card Game with Mikael Lyck
BGMP 013 Marketing Tip - Model What Works
BGMP 012 DIE in the Dungeon with Wes Woodbury
BGMP 010 Galaxy Dice with Chris Rossetti
BGMP 009 Marketing Tip - The Process Is The Marketing
BGMP 008 Legendary Metal Coins with Evangelos Foskolos
BGMP 007 Marketing Tip - Release PnP Versions Of Your Game
BGMP 006 Knights Of The Hound Table with Kenny Chapman
BGMP 005 Marketing Tip - Make Connections!
BGMP 004 MIND MGMT with Jay Cormier
BGMP 003 Marketing Tip - Activate The Kickstarter Algorithm
BGMP 002 Rival Restaurants with Gary Alaka
BGMP 001 Marketing Tip - Build Your Email List
Create your
podcast in
minutes
It is Free
Survival Horror Podcast
Classic Gaming Brothers
The Danger Club Podcast
Critical Role
Space Cats Peace Turtles