Joining me today is Sloan Ketchum, one of our coaches at SPS. She is leading our new program, "PR and Speaking for New Authors." Sloan has interviewed over 50 podcasts, spoken on stages, and has generated a healthy income from speaking on stage. Also, Sloan is the author of the book, Beautiful Girl, You Can Do Hard Things, and has coached over 150 SPS students to date.
"PR and speaking is the easiest way - it's the lowest common denominator in the best sense of the word." Learning the skills and doing the SPS course work will give you the confidence to make speaking a reality. She suggests building your launch list speaking at online conferences. "You'll be able to run into that launch with a lot of confidence knowing that you're going to hit all those goals that you want to hit."
"There's a system behind PR and speaking." Make sure to be proactive in your campaign. You'll want to do the following three-bucket items to get PR for your brand:
Getting clear on your hook Booking gigs MonetizeYou can book gigs by using the three-step plan: research, reach-out, and referral. Make sure to sift and develop partnerships that you have the potential to create. Start every call out with a win, and remember, "the fruit is there. We just have to sift and sort." Start with your three to five advocate's list and get into your feedback loop as quickly as possible.
Listen in to find out how to create a great hook, how to book gigs, and why you should get fast "no's" when looking for gigs. Learn how to monetize your book or business, when you can get paid to speak, and other ideas on how to market yourself to build your following.
Show Notes
[02:38] Sloan’s first opportunity with SPS. [03:19] Why Sloan sees speaking as a PR opportunity for authors. [07:30] Her favorite student stories. [11:04] Three big buckets to fill for your PR campaign. [11:40] How can you come up with a good hook? [14:39] Basics you need to know about booking gigs. [19:27] Monetization process gives clear focus and measurable numbers. [21:06] Find out which PR gigs give you the best conversion rate. [23:18] How authors can use speaking gigs to sell books. [25:15] Students who have had the most success in the program. [28:00] Biggest mistakes people make from the start. [32:33] Author Advantage Live 2020 Virtual Experience [36:04] Advice for those starting on their journey with speaking gigs.Links and Resources
Visit Self Publishing School Online SPS Free Training Course Circle of Profit Author Advantage Live 2020 for Writers James Altucher on the Web Editing and show notes for Self-Publishing School by Pro Podcast SolutionsSPS 166: From Laid Off To Two Time Award Winning Author with Bill Miller
SPS 165: How To Write A Great Biography / Memoir with Phil Rosenkrantz
SPS 164: Turning Your Chronic Illness Into A Book That Impacts Millions Of Readers with Tori Geiger
SPS 163: The Artist Journey: A Path From Creativity To Bestselling Author & Business Growth with Nancy Hillis
SPS 162: How Are You, Really? - Behind The Scenes Of Writing & Launching My First Book with Jenna Kutcher
SPS 161: Sneak Peak: John C Maxwell Interview from AAL
SPS 160: Quitting My Corporate Because Of My Book with Mick Spiers
SPS 159: How To Get A Multi 6 Figure Advance With Your First Book with Brian Dixon
SPS 158: Lessons Learned In The Trenches Helping 1,000’s Of Authors with Brett Hilker
SPS 157: How To Write & Publish A Memoir That Makes A Difference (Behind The Scenes Of The SPS Coaching Process) with Kerk Murray
SPS 156: Enneagram For Authors: Using Your Enneagram Type To Write & Publish A Better Book with Ian Morgan Cron
SPS 155: The Happy Hustler’s Guide To Writing And Marketing A Book Without Burning Out with Cary Jack
SPS 154: Publishing A Faith-Based Book That Inspires Action & Spreads Your Message with Aaron Schafer
SPS 153: Writing A Children’s Book For Your Kids - How To Do It & Why You Should with Josiah Fogle
SPS 152: Let It Be Easy: Using Publicity & Instagram To Sell Books & Grow Your Business with Susie Moore
SPS 151: Growing Your Influence & Selling More Books Using Instagram with Jordan Lee Dooley
SPS 150: Speak & Write With No Fear with Mike Acker (From Speaker To Author)
SPS 149: The 4 Tendencies of Bestselling Authors & Writing Great Books with Gretchen Rubin
SPS 148: Growing Your Real Estate Investing Business Using A Book with AJ Osborne
SPS 147: From Reading “Published.” To 50,000+ Copies Sold (How I Did It) with Rachel Richards
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