Joining me today is Sloan Ketchum, one of our coaches at SPS. She is leading our new program, "PR and Speaking for New Authors." Sloan has interviewed over 50 podcasts, spoken on stages, and has generated a healthy income from speaking on stage. Also, Sloan is the author of the book, Beautiful Girl, You Can Do Hard Things, and has coached over 150 SPS students to date.
"PR and speaking is the easiest way - it's the lowest common denominator in the best sense of the word." Learning the skills and doing the SPS course work will give you the confidence to make speaking a reality. She suggests building your launch list speaking at online conferences. "You'll be able to run into that launch with a lot of confidence knowing that you're going to hit all those goals that you want to hit."
"There's a system behind PR and speaking." Make sure to be proactive in your campaign. You'll want to do the following three-bucket items to get PR for your brand:
Getting clear on your hook Booking gigs MonetizeYou can book gigs by using the three-step plan: research, reach-out, and referral. Make sure to sift and develop partnerships that you have the potential to create. Start every call out with a win, and remember, "the fruit is there. We just have to sift and sort." Start with your three to five advocate's list and get into your feedback loop as quickly as possible.
Listen in to find out how to create a great hook, how to book gigs, and why you should get fast "no's" when looking for gigs. Learn how to monetize your book or business, when you can get paid to speak, and other ideas on how to market yourself to build your following.
Show Notes
[02:38] Sloan’s first opportunity with SPS. [03:19] Why Sloan sees speaking as a PR opportunity for authors. [07:30] Her favorite student stories. [11:04] Three big buckets to fill for your PR campaign. [11:40] How can you come up with a good hook? [14:39] Basics you need to know about booking gigs. [19:27] Monetization process gives clear focus and measurable numbers. [21:06] Find out which PR gigs give you the best conversion rate. [23:18] How authors can use speaking gigs to sell books. [25:15] Students who have had the most success in the program. [28:00] Biggest mistakes people make from the start. [32:33] Author Advantage Live 2020 Virtual Experience [36:04] Advice for those starting on their journey with speaking gigs.Links and Resources
Visit Self Publishing School Online SPS Free Training Course Circle of Profit Author Advantage Live 2020 for Writers James Altucher on the Web Editing and show notes for Self-Publishing School by Pro Podcast SolutionsSPS 086: Building A Personal Brand That Sells More Books & Grows Your Business with Rory Vaden
SPS 085: How To Sell 50,000 Copies Of Your Book "Out Of The Trunk Of Your Car" with Carlos Whittaker
SPS 084: How To Write A Book At 8 Years Old That Sells 1,000's Of Copies with Emma Sumner
SPS 083: How To Turn Your Nonfiction Book Into A Children's Book (Advanced Publishing & Fulfillment Strategies) with Ellaine Ursuy
SPS 082: How To Use Guest Posting & Media To Sell Thousands Of Copies Of Your Book with Susie Moore
SPS 081: How To Turn Your Book Into A Movie with Hal Elrod (Miracle Morning Movie Behind The Scenes)
SPS 080: How This Radiologist Turned Sex Coach Launched Her Online Business To $100k in 9 Months Using Publicity with Sonia Wright
SPS 079: CASE STUDY: An Educator's Guide To Writing & Publishing An Award Winning Children's Book with Merideth Tullous
SPS 078: How To Write A Book Proposal That Gets You A Book Deal And A Big Advance with Chad Allen (What Agents & Publishers Are Actually Looking For)
SPS 077: From Writing In Prison To 4x New York Times Bestseller & 1M Copies Sold with Wahida Clark (How To Create Raving Fans With Your Fiction Series)
SPS 076: 0 to 450k Subscribers In 3 Years - Using YouTube To Grow Your Business & Sell More Books with Gillian Perkins
SPS 075: Using Publicity & Influencer Marketing To Sell NEEDTOBREATHE Albums And Grow A Treehouse Business with Seth & Tori Bolt
SPS 074: This One Quiz Funnel Will Sell More Books & Turn Readers Into Paying Customers (Better Than A Free + Shipping Funnel) with Ryan Levesque
SPS 073: Build Your Personal Brand (And Double Your Business) Using A Book with Chris Ducker
SPS 072: Writing Great Fiction Using Beta Readers...And How To Build An Author Platform On YouTube That Sells Books with Jenna Moreci
SPS 071: Extreme Ownership, The Dichotomy of Book Publishing, And Using Publicity To Help Sell 2.5M+ Copies with Leif Babin
SPS 070: Keywords, Categories, & Using Amazon SEO + Publisher Rocket to Sell More Books with Dave Chesson
SPS 069: How A Former Circus Performer Unlocked The Author Advantage & Grew A 7-Figure Editing Business with Qat Wanders
SPS 067: The Most Interesting Man In Book Publishing...25 Books Published, Prolific & Polarizing Writing, And What Kanye Taught Me About Book Marketing with James Altucher
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