Joining me today is Sloan Ketchum, one of our coaches at SPS. She is leading our new program, "PR and Speaking for New Authors." Sloan has interviewed over 50 podcasts, spoken on stages, and has generated a healthy income from speaking on stage. Also, Sloan is the author of the book, Beautiful Girl, You Can Do Hard Things, and has coached over 150 SPS students to date.
"PR and speaking is the easiest way - it's the lowest common denominator in the best sense of the word." Learning the skills and doing the SPS course work will give you the confidence to make speaking a reality. She suggests building your launch list speaking at online conferences. "You'll be able to run into that launch with a lot of confidence knowing that you're going to hit all those goals that you want to hit."
"There's a system behind PR and speaking." Make sure to be proactive in your campaign. You'll want to do the following three-bucket items to get PR for your brand:
Getting clear on your hook Booking gigs MonetizeYou can book gigs by using the three-step plan: research, reach-out, and referral. Make sure to sift and develop partnerships that you have the potential to create. Start every call out with a win, and remember, "the fruit is there. We just have to sift and sort." Start with your three to five advocate's list and get into your feedback loop as quickly as possible.
Listen in to find out how to create a great hook, how to book gigs, and why you should get fast "no's" when looking for gigs. Learn how to monetize your book or business, when you can get paid to speak, and other ideas on how to market yourself to build your following.
Show Notes
[02:38] Sloan’s first opportunity with SPS. [03:19] Why Sloan sees speaking as a PR opportunity for authors. [07:30] Her favorite student stories. [11:04] Three big buckets to fill for your PR campaign. [11:40] How can you come up with a good hook? [14:39] Basics you need to know about booking gigs. [19:27] Monetization process gives clear focus and measurable numbers. [21:06] Find out which PR gigs give you the best conversion rate. [23:18] How authors can use speaking gigs to sell books. [25:15] Students who have had the most success in the program. [28:00] Biggest mistakes people make from the start. [32:33] Author Advantage Live 2020 Virtual Experience [36:04] Advice for those starting on their journey with speaking gigs.Links and Resources
Visit Self Publishing School Online SPS Free Training Course Circle of Profit Author Advantage Live 2020 for Writers James Altucher on the Web Editing and show notes for Self-Publishing School by Pro Podcast SolutionsSPS 106: Hybrid Publishing 101, Audible Originals, And Why You Should Focus On Audiobooks with Phil Jones (Exactly What To Say To Get People To Buy & Read Your Book)
SPS 105: Using Partnership Marketing To Sell Books, Change Lives, And Grow Your Business with Pedro Mattos (An Immigrant's Guide To Affiliate Marketing)
SPS 104: How To Create A 1 Page Marketing Plan For Your Book with Allan Dib
SPS 103: Using Books & Thought Leadership To Grow My 200 Person Marketing Agency with Robert Glazer
SPS 102: How To Write A Memoir That Actually Sells Copies (Without Being Famous) with Justin & Alexis Black
SPS 101: Relationships, Radio, And 3 Ring Binder Books: Create A Life You Love & Sell Generate Millions In Revenue with Dan Miller
SPS 100: The "Duct Tape Marketing" Book Launch: Sell More Books & Get More Referrals with John Jantsch (And How To Negotiate Your Publishing Contract)
SPS 099: 8 Figures Ecommerce Empire: How I Sold 1 Million+ Journals & Planners (And How To Create GREAT Products) with Cathryn Lavery
SPS 098: How I Wrote & Launched 6 NYT Bestsellers...And What I'm Doing Differently With My Newest Book with Jon Acuff
SPS 097: Crush It With Challenges: Launch Bigger, Sell More Books, And Grow Your Business with Pedro Adao
SPS 096: Launching My First Traditionally Published Book Using What I Learned Self Publishing Books & Journals with John Lee Dumas (And How I Negotiated a $350k Advance)
SPS 095: The Five Love Languages: Behind The Scenes Of The Book, The Series, And Selling 15 Million Copies with Gary Chapman
SPS 094: YouTube Secrets: Using YouTube To Sell 2k Copies/Month & Get 1,000+ Reviews On Your Book with Sean Cannell
SPS 093: Permission To Prosper: A Faith-Based & Copywriting Approach To Sell More Books & Grow Your Business with Ray Edwards
SPS 092: Using Books To Start Multiple 7 Figure Companies (And How I Sold 700k Copies Of 1 Book) with Mike Michalowicz
SPS 091: Publishers Hate Him! Thinking Like An Agent & Getting Publishers To Compete To Give You A Massive Book Deal with Nathan Latka
SPS 090: How I Sold 25k Copies Of A $37 Ebook That Isn't Even On Amazon (And Using Copywriting To Sell Books) with Sean Vosler
SPS 089: How To Sell More Fiction Books & Build A Full-Time Fiction Career with Ramy Vance
SPS 088: Using Personalized Marketing & Hand-To-Hand Combat (Instead Of "Broad Marketing") To Sell More Books & Get 100's Of Reviews with Brad Lomenick
SPS 087: How To Sell 2X More Books After Launch Than During Launch Week & Get 100's Of Reviews with Ryan Moran
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