Today's guest is no stranger to the show. We've had the privelege of knowing Blake Riber of Seelbach's for many years. However, before he had Seelbach's he was a past guest on episode 007 when he was running one of the premier bourbon blogs on the internet called bourbonr. I wanted to invite Blake on the show to talk about the past few years because building an e-commerce business on bourbon, is no easy task. We talk about legal licensing, his first Purchase orders, and being scrappy by growing into his warehouses. Now he helps kickstart brands' success by giving them an online presence. He finds new customers through content marketing and builds loyalty through customer service. It's a story about passion, knowledge, and a little bit of luck.
Show Notes:
Whiskey Quickie: Yellowstone American Single Malt Whiskey Review
TWiB: Former Peerless Execs Start Eastern Light, Woodford Reserve and Emirates Plane Bottles, Wild Turkey Announces Master’s Keep Voyage
417 - Is Collectible Whiskey on the Decline?
Whiskey Quickie: Maker’s Mark BEP Bourbon Review
TWiB: Premiumization Is Losing Steam, 2023 Kentucky Bourbon Hall of Fame New Inductees, Booker’s Bourbon Apprentice Batch
416 - Who Needs $500 Bottles and Distillery Tasting Kits on Bourbon Community Roundtable #82
Whiskey Quickie: Jefferson's Marian McLain Whiskey Review
TWiB: Refunds on Duties and Taxes For Export Bourbons, Four Roses To Sell Limited 10 Recipe Tasting Kit, Heaven's Door Releases The Next Decade Series
415 - The Story Behind Wyoming Whiskey with David DeFazio
Whiskey Quickie: New Riff Yellow Leaming Bourbon Review
TWiB: Jack Daniel's Wins in Court Decision vs Dog Toy, A New Documentary Featuring Empire Rye, Buffalo Trace Launches Daniel Weller
414 - The Problem with Bourbon Taxes and Law with Chad McCoy
Whiskey Quickie: Wolves Lot One Single Malt Whiskey Review
TWiB: Virginia ABC Makes Changes to Lottery Process, 3rd Release of Russell's Reserve 13 Year, Launch of Hardin’s Creek The Kentucky Series
413 - How To Make a Whiskey RTD with Flavorman
Whiskey Quickie: Old Forester Bourbon 117 Series Warehouse H Review
Behind The Pursuit: The Effects of Big Bourbon
412 - Will Penelope's Acquisition Lead to More MGP Buyouts? Could Ezra Brooks Work Today? on Bourbon Community Roundtable #81
Whiskey Quickie: Still Austin The Artist Straight Rye Whiskey Review
TWiB: Airbnb Picks Louisville As Top U.S. Destination, Virginia ABC Lottery Isn't So Random, Rabbit Hole’s Tenniel Double Oak Bourbon
Create your
podcast in
minutes
It is Free
50 Tastes Of Gray
Gastropod
The Recipe with Kenji and Deb
The Art of War
Pollyanna
Walk-In Talk Podcast
Be My Guest with Ina Garten