Today's guest is no stranger to the show. We've had the privelege of knowing Blake Riber of Seelbach's for many years. However, before he had Seelbach's he was a past guest on episode 007 when he was running one of the premier bourbon blogs on the internet called bourbonr. I wanted to invite Blake on the show to talk about the past few years because building an e-commerce business on bourbon, is no easy task. We talk about legal licensing, his first Purchase orders, and being scrappy by growing into his warehouses. Now he helps kickstart brands' success by giving them an online presence. He finds new customers through content marketing and builds loyalty through customer service. It's a story about passion, knowledge, and a little bit of luck.
Show Notes:
TWiB: The Buffalo Trace Antique Collection Details, New World Record Set for Most Bourbon Bottles, Spend The Night in a Bourbon Barrel
431 - Grain and Grit with Jay Erisman of New Riff
Whiskey Quickie: Very Olde St. Nick Immaculata Ancient Cask Bourbon Review
Behind The Pursuit: Non-Distilling Producers Vs Contract Distilling
430 - Has the Bourbon Glut Arrived? with Jeremy Dever
Whiskey Quickie: Old Forester 2023 Birthday Bourbon Review
TWiB: Buffalo Trace's Prohibition Collection, Wyoming Whiskey Has Two New Releases, Chattanooga Releases Another Bottled in Bond
429 - Demystifying Labels and Standing Out in a Crowded Market with Kris Hart
Whiskey Quickie: Four Roses 135th Anniversary Limited Edition Small Batch Bourbon Review
TWiB: Rare Character Finds Itself In A Legal Battle, Buffalo Trace Opens AnExperience in London, Russell's Reserve Single Rickhouse Camp Nelson F
428 - When Is It Too Much of One Bottle? on Bourbon Community Roundtable #85
Whiskey Quickie: Parker’s Heritage Collection 17th Edition (2023) Review
TWiB: Kentucky Owl Gets a New Master Blender, Pursuit United Private Select Program, And More Bourbon Releases Than You Can Handle
427 - The Lifecycle of Bourbon Trends
Whiskey Quickie: Wilderness Trail 8 Year Wheated Bourbon Review
TWiB: $1M Bourbon Bottle Goes Up for Auction, Lawrenceburg Bourbon Announces New Distillery, Pursuit Spirits Unleashes Batch 8CD
426 - Insider Tips on Throwing a Bourbon Festival with Bourbon on the Banks and St. Louis Bourbon Festival
Whiskey Quickie: Traverse City Port Barrel Finish Bourbon Review
TWiB: Two Groups Create The Blending House, Four Roses, Old Forester, Parker's and More, Food and Booze Collabs
425 - Marianne Eaves Gets Real About Her New Bourbon
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