Today's guest is no stranger to the show. We've had the privelege of knowing Blake Riber of Seelbach's for many years. However, before he had Seelbach's he was a past guest on episode 007 when he was running one of the premier bourbon blogs on the internet called bourbonr. I wanted to invite Blake on the show to talk about the past few years because building an e-commerce business on bourbon, is no easy task. We talk about legal licensing, his first Purchase orders, and being scrappy by growing into his warehouses. Now he helps kickstart brands' success by giving them an online presence. He finds new customers through content marketing and builds loyalty through customer service. It's a story about passion, knowledge, and a little bit of luck.
Show Notes:
TWiB: Airbnb Picks Louisville As Top U.S. Destination, Virginia ABC Lottery Isn't So Random, Rabbit Hole’s Tenniel Double Oak Bourbon
411 - The Most Traveled Man in Whiskey with Drew Hannush of Whiskey Lore
Whiskey Quickie: Hirsch The Cask Strength Bourbon Finished in Cognac Casks Review
TWiB: Justins' House of Bourbon Charges Dropped, Log Still Launches Their Single Barrel Program, Jim Beam's American Single Malt Clermont Steep
410 - Lessons Learned From Building The Biggest Bourbon Bar with Josh Howes and Tommy Craggs of Watch Hill Proper
Whiskey Quickie: Chicken Cock Double Oak Whiskey Review
TWiB: MGP Acquires Penelope Bourbon for $215M, Elijah Craig Barrel Proof Changes Age Statement, Mark Brown Steps Down as CEO of Sazerac
409 - Are Cask Finishes Going to Follow The Craft Beer Craze?
Whiskey Quickie: Kentucky Owl Bourbon Batch 12 Review
TWiB: New Riff's Two New Heirloom Bourbons, Buffalo Trace Experimental Peated Bourbon, Blue Run Spirits First Single Barrel Rye Whiskey
408 - Single Rickhouse Bottlings and Fixing Single Barrel Saturation on Bourbon Community Roundtable #80
Whiskey Quickie: Bernheim Barrel Proof Wheat Whiskey Review
TWiB: Heaven’s Door To Open A New Distillery, Buzzard’s Roost Whiskey Row Experience Opens, Barrell Adds Rye to Private Releases
407 - More Mind Blowing Stave Science on Bourbon Aging with Andrew Wiehebrink of ISC
Whiskey Quickie: New Riff Malted Rye Whiskey 6 Year Old Review
TWiB: Bardstown Fights Back At Distillery Construction, Old Elk Announces 2023 Single Barrel Program, Booker’s Releases First Batch of 2023
406 - Chasing A Passion of BBQ with Matt Pittman of Meat Church
Whiskey Quickie: Heaven Hill Heritage Collection 20-Year-Old Kentucky Straight Corn Whiskey Review
TWiB: Wild Turkey Adds A Second Distillery, Sotheby's Rare American Whiskey Selection, A 10 Year Willett For Pope Francis
405 - What Does It Take To Be A Master Taster? with Melissa Rift of Old Forester
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