Today's guest is no stranger to the show. We've had the privelege of knowing Blake Riber of Seelbach's for many years. However, before he had Seelbach's he was a past guest on episode 007 when he was running one of the premier bourbon blogs on the internet called bourbonr. I wanted to invite Blake on the show to talk about the past few years because building an e-commerce business on bourbon, is no easy task. We talk about legal licensing, his first Purchase orders, and being scrappy by growing into his warehouses. Now he helps kickstart brands' success by giving them an online presence. He finds new customers through content marketing and builds loyalty through customer service. It's a story about passion, knowledge, and a little bit of luck.
Show Notes:
Behind The Pursuit: Can New Whiskey Brands Become a Lifestyle Brand?
424 - Why Promote Bottom Shelf and Average Whiskey? on Bourbon Community Roundtable #84
Whiskey Quickie: Jack Daniel's Single Barrel Barrel Proof Rye Review
TWiB: Elijah Craig European Oak For the 2023 Ryder Cup, Pernod Launches the Mary Dowling Whiskey Company, Maker’s Mark Cellar Aged Bourbon
423 - Would Bourbon Be Popular Without Buffalo Trace?
Whiskey Quickie: Belfour Bourbon Finished in Texas Pecan Wood Review
TWiB: Molson Coors Acquires Blue Run Spirits, Marussia Beverages Acquires Watershed Distillery, Maker's Mark Puts Out A 10 Year Teaser
422 - Keeping it Super Premium with Mark and Sherri Carter of Old Carter
Whiskey Quickie: Whiskey JYPSI Legacy Batch 001 The Journey Review
TWiB: Heaven Hill Fills Its 10 Millionth Barrel, Charlois Group Acquires Kelvin Cooperage, Legent Yamazaki Cask Finish Blend
421 - The Growth of Bourbon Tourism By The Numbers with Sean Higgins of Mint Julep Tours
Whiskey Quickie: Dancing Goat Distillery #003 Review
TWiB: Pursuit Spirits Will Be On Whiskey Row, Kentucky Bourbon Trail Adds 4 New Distilleries, Milam & Greene's Latest Wildlife Collection
420 - What's a Cigar Batch? and Finished Whiskeys as Special Releases on Bourbon Community Roundtable #83
Whiskey Quickie: Bluebird Days Whiskey Review
TWiB: Name The Still at Buzzard's Roost, MGP Will Close Its GNS Distillery in Kansas, Green River Full Proof Single Barrel
419 - Making Bourbon Big at Retail with Brad Williams of GoPuff
Whiskey Quickie: Blackened x Wes Henderson Bourbon Finished in White Port Wine Casks Review
TWiB: Sazerac Wins Lawsuit Against Mini Weller Bottles, Evan Williams Launches Bourbon Bootcamp, New Riff Announces Sour Mash Single Malt Project
418 - Brand Mysticism with Aaron Goldfarb and Steven Grasse
Create your
podcast in
minutes
It is Free
50 Tastes Of Gray
Gastropod
The Recipe with Kenji and Deb
The War of the Worlds
Anne of Avonlea
Walk-In Talk Podcast
Be My Guest with Ina Garten