Annie Mosbacher is the co-founder and Chief Strategy Officer for Decoded Strategies. Annie is an expert in maximizing the impact of the intersection points between Sales and Marketing. She’s helped scale organizations from zero to over $50MM ARR in a number of different organizations. Annie co-founded Decoded Strategies to help teams communicate more effectively with their audiences. She’s helped some of the most iconic organizations in the world eliminate confusion and not just communicate…but really connect in powerful ways. And one of the tools her team helps people use with great success? Storytelling. She joins the show today to share why so many organizations communicate…but few truly connect and what to do about it.
You can connect with Annie on LinkedIn here.
You can learn more about Decoded Strategies here.
You can check out the Decoding Story-Based Marketing Podcast here.
You can unlock Annie’s Insider’s Guide to StoryBrand-ing your Business here.
For video excerpts of this and other episodes of the Sales Leadership Podcast, check out Sales Leadership United Here.
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Episode 218: #217: Rex Galbraith, CRO of Consensus — Creating Winning Experiences
Episode 217: #216: Andie Jewett of AMP Agency — Creating “They Get Me” Moments with Storytelling
Episode 216: #215: Amy Franko, Sales Strategy and Culture Expert — Metrics are for Mapping…Using Data to Create the Outcomes YOU Want.
Episode 215: #214: Ronnell Richards of Business and Bourbon — Shut the Hell Up and Sell! Finding the JOY in Sales.
Episode 214: #213: Mark America Smith, Executive Advisor — Personality is Cheap. Character is Expensive.
Episode 213: #212: Rob Jeppsen — 20.23: The year of the Upgrade
Episode 212: #211: Jason Baskaran, The Sales Doctor and Commercial Account Executive at Contentful— Never Call Me Your Boss. Becoming the Anti-Boss in 2023.
Episode 211: #210: Amber Deibert, Performance Coach — Playing Chess while Everyone Else is Playing Checkers
Episode 210: #209: Kyle Asay of MongoDB — Modeling Awesomeness: “What Does Good Look Like?”
Episode 209: #208: Emily Johnson, Burnout Expert — Beating Burnout with Tiny Moments of Stillness
Episode 208: #207: Ravi Rajani, Storytelling Expert — Help Your Customers Feel Seen, Heard, and Understood with Elite Storytelling
Episode 207: #206: Rob Jeppsen of Sales Leadership United — Gratitude
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Episode 205: #204: Ted Blosser, CEO of WorkRamp — Strategic Leadership
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Episode 203: #202: Alli Rizacos, Imposter Syndrome Coach — Upgrade Your Operating System
Episode 202: #201: Brent Adamson of Ecosystems — The Future of Sales is About Buyer Confidence
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