Annie Mosbacher is the co-founder and Chief Strategy Officer for Decoded Strategies. Annie is an expert in maximizing the impact of the intersection points between Sales and Marketing. She’s helped scale organizations from zero to over $50MM ARR in a number of different organizations. Annie co-founded Decoded Strategies to help teams communicate more effectively with their audiences. She’s helped some of the most iconic organizations in the world eliminate confusion and not just communicate…but really connect in powerful ways. And one of the tools her team helps people use with great success? Storytelling. She joins the show today to share why so many organizations communicate…but few truly connect and what to do about it.
You can connect with Annie on LinkedIn here.
You can learn more about Decoded Strategies here.
You can check out the Decoding Story-Based Marketing Podcast here.
You can unlock Annie’s Insider’s Guide to StoryBrand-ing your Business here.
For video excerpts of this and other episodes of the Sales Leadership Podcast, check out Sales Leadership United Here.
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Episode 120: #120: Michael Hoy of Pendo.io — Creating Revenue Confidence in a Changing World
Episode 119: #119: Ryan Staley of Whale Boss — De-Mystifying Enterprise Sales
Episode 118: #118: Mark Fershteyn, CEO of Recapped.io — How to Win More & Faster with Mutual Action Plans
Episode 117: #117: Zorian Rotenberg of Infotelligent — Achieving Disproportionate Results in a Noisy World
Episode 116: #116: Dionne Mischler of SalesClass.io — Everything, Good or Bad, Comes Down to Leadership
Episode 115: #115: Catie Ivey Coutinho of Demandbase — High Impact Leadership in a New, Virtual World
Episode 114: #114: Robert Beattie of Thomson Reuters Tax & Accounting Professionals — Cutting through the Noise Your Salespeople Face Today
Episode 113: #113: Dale Zwinzinski of SmartAction — Becoming a Coach Your Reps Will Thank You For
Episode 112: #112: Kevin Dorsey of PatientPop — Scaling Greatness
Episode 111: #111: Chris Roth of Insider Intelligence — The Difference Maker: It’s ALWAYS on the Inside…Not the Outside
Episode 110: #110: Todd Caponi of Sales Melon — Becoming “Flawsome” with Transparency in Sales
Episode 109: #109: Armand Farrokh of Carta — Build a Culture of Commitment
Episode 108: #108: Laura Guerra of ringDNA — Culture: It Isn't Part Of The Game...It Is The Game
Episode 107: #107: Scott Leese, CEO and Founder of Scott Leese Consulting — Talking ‘Bout an Evolution (in Sales)
Episode 106: #106: Mike Bosworth of Solution Selling - Creating a Sales Experience Your Customers Will Thank You For
Episode 105: #105: Morgan Ingram, Director of Sales Execution and Evolution — Playing Offense without Being Offensive
Episode 104: #104: Julie Hansen, Founder of Performance Sales and Training — Creating Connection with Video
Episode 103: #103: Heather Monahan of Boss In Heels — Proceed With Confidence
Episode 102: #102: Sam Dunning of Web Choice — The Impact of a Great Manager
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