Annie Mosbacher is the co-founder and Chief Strategy Officer for Decoded Strategies. Annie is an expert in maximizing the impact of the intersection points between Sales and Marketing. She’s helped scale organizations from zero to over $50MM ARR in a number of different organizations. Annie co-founded Decoded Strategies to help teams communicate more effectively with their audiences. She’s helped some of the most iconic organizations in the world eliminate confusion and not just communicate…but really connect in powerful ways. And one of the tools her team helps people use with great success? Storytelling. She joins the show today to share why so many organizations communicate…but few truly connect and what to do about it.
You can connect with Annie on LinkedIn here.
You can learn more about Decoded Strategies here.
You can check out the Decoding Story-Based Marketing Podcast here.
You can unlock Annie’s Insider’s Guide to StoryBrand-ing your Business here.
For video excerpts of this and other episodes of the Sales Leadership Podcast, check out Sales Leadership United Here.
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Episode 158: #157: Heather Monahan of Boss in Heels — The Power of Belief
Episode 157: #156: Kyle Petersen of of Catalyst Software — Achieving Elite Performance Through Trust & Consistency
Episode 156: #155: Nadia Rashid of Seismic — Adapting Your Leadership to Fuel the Development of Each Member of Your Team
Episode 155: #154: Dr. Garland Vance of AdVance Leadership — Avoiding Burnout by Making Busy a Bad Word
Episode 154: #153: Ryan Staley of Whale Boss — The Core Systems Every Sales Leader Needs to Create Predictable Success
Episode 153: #153: Rob Jeppsen of Sales Leadership United — Maximum Effort Does Not Always Equal Maximum Speed
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Episode 151: #151: Tony Hughes of Sales IQ Global — How to Thrive as a Sales Leader in the 2020’s
Episode 150: #150: Josh Roth of Lob — Influence: Leading With More Than Just the Numbers
Episode 149: #149: Amy Slater of Palo Alto Networks — How to Stop Checking the Boxes and Start Engaging With Your Reps
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