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Show Notes:
In this episode, Chris is tackling all your Google Ads questions with topics concerning service-to-keyword ad groups, adding logos as an asset, SKAGs, max conversions, and more!
(3:36) When deploying a service-to-keyword ad group strategy, what should be done with Google-recommended keywords that overlap the ad groups? Should I start applying all Google-recommended keywords and later pause any underperforming or duplicated ones?
(13:03) How do I add a logo as an asset to my ads?
(16:59) Should I use SKAGs for competitor campaigns?
(27:31) When the goal is to generate leads, do you still see great results with a max conversions target CPA if it gets less than 30 conversions a month?
(35:35) Can you control lead value with max conversions?
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First 100 Episodes - https://paidsearchpodcast.com/archive
9 Very Important Questions from Listeners (Episode #376)
What Does a Bad Search Term Look Like? (Episode #375)
CRAZY! Google Changes the Definition of Match Types for Keywords (Episode #374)
Strange Phenomenon Happening in Google Ads Right Now (Episode #373)
Answering Questions from Listeners! (Episode #372)
10 Steps to Building a Search Campaign in Google Ads (Episode #371)
Difference Between Automated & Manual Bidding (Episode #370)
All About Budgets in Google Ads (Episode #369)
Are You Still in PHASE ONE of Google Ads Optimization? (Episode #368)
How Many Keywords Should You Have? (Episode #367)
BONUS Episode! Automating Your Google Ads - Keywords & Bidding (Episode #365)
Optimize Your Shopping Ads with a Special Guest! (Episode #366)
Why Are You Getting Traffic But No Sales? (Episode #364)
Ranked #1 Position on Google. Good Idea or Bad Idea? (Episode #363)
The 4 Phases of Google Ads Success (Episode #362)
How to Manage Risk in Google Ads (Episode #361)
*Huge* Announcement + Google Ads Bidding Strategies (Episode #360)
359: How To Measure Click Types in Google Ads
357: Let’s Talk Max Conversion Bidding in Google Ads
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