Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes:
In this episode, Chris is tackling all your Google Ads questions with topics concerning service-to-keyword ad groups, adding logos as an asset, SKAGs, max conversions, and more!
(3:36) When deploying a service-to-keyword ad group strategy, what should be done with Google-recommended keywords that overlap the ad groups? Should I start applying all Google-recommended keywords and later pause any underperforming or duplicated ones?
(13:03) How do I add a logo as an asset to my ads?
(16:59) Should I use SKAGs for competitor campaigns?
(27:31) When the goal is to generate leads, do you still see great results with a max conversions target CPA if it gets less than 30 conversions a month?
(35:35) Can you control lead value with max conversions?
We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
First 100 Episodes - https://paidsearchpodcast.com/archive
357: Let’s Talk Max Conversion Bidding in Google Ads
356: Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!
355: There’s Always a Solution with Google Ads
354: What Are Close Variant Keywords?
353: Bidding Strategies in 2023
352: Interesting New Features in Google Ads
351: Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, Ecommerce, and More!
350: The Right Way to Think About Responsive Search Ads
349: 5 Questions to Ask Yourself After Launching a Brand-New Google Ads Campaign
348: How to Launch a Brand-New Google Ads Account for Long-Term Success
347: Amazing Google Ads Q&A About Performance Max for B2B, Chat Bots, Manual Bids on High Spend Accounts and More!
346: Outstanding Google Ads Q&A about Optimization, Ad Group Negatives, Huge Account Management, and More
345: Image Asset Deep Dive
344: What's Going On?
343: How to Lower Your Cost per Conversion - Part 2: Conversions
342: How to Lower Your Cost per Conversion - Part 1: Cost per Click
341: Fundamental Truths About Google Ads That Will Never Change
340: How to Create a Professional Google Ads Report
339: The Best Google Ads Strategies for Small Business Owners Trying to Generate Leads
338: Decisions You Have to Make in Google Ads Part 2
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth