In this 13th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
Who's Influencing Your Marketing? | Original Research
Digging Out the Data: A Case for Measurement as a Core Company Value
The 4 Pillars of Thought Leadership Your SME's Must Have
The Marketing Channel You Can’t Overlook | Original Research
It's Time for a New Marketing Scorecard, with Myles Madden
Brand vs Branding - The Debate with Sam Moss & Dan Sanchez
The Marketing KPIs Your CEO Should Care About | Original Research
Is Your Content Intelligent? with Helen Baptist
How Narrative, Category, & Community Work Together, with Kalim Aull
Your Marketing Teams Biggest Struggle | Original Research
A New Era for PLG, with Kyle Poyar
Start Thinking About Go-To-Market as a Product, with Sangram Vajre
Messaging That Creates Demand, with Dacia Coffey
How To Promote Your Ideas (And Not Look Like A Narcissist), with Mitch Joel
How to Establish a Growth Marketing Team, with Marc Bitanga
Should You Hire a TikTok Influencer? with Jess Flack
Content as a service, with Mike Ebbers
3 Areas Where Agility Leads to ABM Success, with Colm Shalvey
Optimize Lead Generation from Events, with Micheál McGrath
The High EQ Marketer: Every Marketer Needs Great Content, with Melissa Zehner
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