In this 13th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
How to Show Your CEO that ABM is Working with Derek Slayton
Playbooks to Remedy Decision Fatigue with Faton Gjuka
Your Next Move is in the Data, with Garrett Scott
5 Steps to a World-Class Team with Dr. Jon Finn
Customer Marketing: It's Not What You Think, with Tara Pawlak
4 Things Marketing Ops Is Thinking but Won't Tell You, with Charlie & Christie
Scaling Mental Models, with Kyle Williams
The Perils of Self-Centered Marketing, with Scott Miller
Strong Brand Drives Demand with Lori Cohen
Where's the Proof? with Cristy Garcia
When Customers Want To Talk To A Human, with Samantha Stone
What B2B can Learn from B2C, with Keith Messick
Marketing Informed Recruitment and Retention with Susan Vitale
Stop Losing MQLs, with Maia Morgan Wells
How Attribution Works in the Real World, with Eric Stockton
One of the Dumbest Marketing Campaigns Ever with Christopher Lochhead (2 of 2)
Why Category Design is a Marketing Superpower with Christopher Lochhead (1 of 2)
11 Ways to Focus and Get More Done with Benji Block
Never Grow Your Show Alone, with Dan Sanchez
Can PLG and Traditional Sales Play Well Together? with Shanee Ben-Zur
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