Guigo Sanchez is the Creative Director at THIRD EAR — previously known as LatinWorks — an agency that specializes in creating advertising for the U.S. Hispanic audience. Born and raised in Mayagüez, Puerto Rico, he is the husband of Mari Chamoun (Managing Director at Funsize), and father to Julia Elena Sánchez Chamoun. After completing his psychology degree in Puerto Rico, Guigo moved to Austin to study advertising and decided to stay forever (for now). He enjoys dad life, music, computers, food and personal finance.
In this episode, we discuss:
How studying psychology affects advertisingSpeaking to different audiences and cultures in advertisingThe top skills needed for creative directingImagination as a skillHispanic marketing and advertisingMaintaining belief in the value of creativityThe temporary nature of advertising and designWhat does "partner" mean in the advertising worldCommitment in professional relationshipsThe emotional operations of an organizationHustle: From "this is a career?" to Product Designer in One Year (Thomas Ewart, Funsize)
Hustle: The No-Win Design Problem (with Desiree Garcia, Automattic)
Hustle: Personal Values and Their Effect on Leadership (Mike Trozzo, Tide University Laundry)
Hustle: Goal-Setting for Growth (Brian Peterson, Funsize)
Hustle: What Are You Gonna Say Yes To? (with Joel Beukelman)
Hustle: So You Want to be a Manager (with Jen Dary)
Hustle: Great Things Come From Great Diverse Teams (with Katie Dill)
Hustle: Banter: Connecting People with Awesome Stories (with James Reggio and Steve Krenzel)
Hustle: This Is The Right Problem to Solve (with Eric Bollman)
Hustle: The Trust Tree (with Ryan Wilson)
Hustle: Holidays In The United States (with Esteban Marquez)
Hustle: Thank God Design is Here to Make This Right (with Greg Storey)
Hustle: The Four Archetypes of the Complete Design Leader (with Peter Merholz)
Hustle: Designing a Design Team and a Culture of Trust (with Anthony and Natalie Armendariz)
Hustle: The Intersection of Passions (with Greyson MacAlpine)
Hustle: Virtually Real Experiences (with Gabriel Valdivia)
Hustle: Doing Small Things Well & Empowering Your Team (with Matt Faulk)
Hustle: Imagine an Army of Friend Bots (with Chris Messina)
Hustle: Happiness Is a State of Mind (with Marc Hemeon)
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