Guigo Sanchez is the Creative Director at THIRD EAR — previously known as LatinWorks — an agency that specializes in creating advertising for the U.S. Hispanic audience. Born and raised in Mayagüez, Puerto Rico, he is the husband of Mari Chamoun (Managing Director at Funsize), and father to Julia Elena Sánchez Chamoun. After completing his psychology degree in Puerto Rico, Guigo moved to Austin to study advertising and decided to stay forever (for now). He enjoys dad life, music, computers, food and personal finance.
In this episode, we discuss:
How studying psychology affects advertisingSpeaking to different audiences and cultures in advertisingThe top skills needed for creative directingImagination as a skillHispanic marketing and advertisingMaintaining belief in the value of creativityThe temporary nature of advertising and designWhat does "partner" mean in the advertising worldCommitment in professional relationshipsThe emotional operations of an organizationHustle: Honing Your Craft (feat. Phil Coffman)
Hustle: Everyone Is Lying To You: The Value of User Testing (feat. Ajay Waghray)
Hustle: Digital Project Management: Working with Clients and Designers
Hustle: The Scoutzie Story (feat. Kirill Zubovsky)
Hustle: The Future Product Designer (feat. Adam Saint)
Hustle: The Future of The Design Agency (feat. Greg Storey)
Hustle: Driving a Product (feat. Clark Valberg)
Hustle: Android L (feat. Brian Griffey)
Hustle: David Blaine is an Asshole
Hustle: Work–life Balance
Hustle: Choosing the Right Clients (feat. Stu Smith)
Hustle: Death To Time Tracking
Hustle: Neck Beards and Skinny Jeans (Cross-Over Episode with @thedirtshow)
Hustle: 5: Design Vol 1
Hustle: Product Designer's Toolbelt
Hustle: Pricing
Hustle: What is a Product Designer?
Hustle: This is Just the Beginning
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