Guigo Sanchez is the Creative Director at THIRD EAR — previously known as LatinWorks — an agency that specializes in creating advertising for the U.S. Hispanic audience. Born and raised in Mayagüez, Puerto Rico, he is the husband of Mari Chamoun (Managing Director at Funsize), and father to Julia Elena Sánchez Chamoun. After completing his psychology degree in Puerto Rico, Guigo moved to Austin to study advertising and decided to stay forever (for now). He enjoys dad life, music, computers, food and personal finance.
In this episode, we discuss:
How studying psychology affects advertisingSpeaking to different audiences and cultures in advertisingThe top skills needed for creative directingImagination as a skillHispanic marketing and advertisingMaintaining belief in the value of creativityThe temporary nature of advertising and designWhat does "partner" mean in the advertising worldCommitment in professional relationshipsThe emotional operations of an organizationHustle: Design Storytelling with Empathy and Personality (feat. Ben Johnson)
Hustle: New York Agencies and Video Games (feat. Nick Robalik & Johnnie Hamn)
Hustle: Building Internal Products at an Agency (feat. Steven Ray)
Hustle: The SXSW Special: 4 Questions For Designers
Hustle: Design What You Think Is Right (feat. Dylan Seeger)
Hustle: Lean on Research
Hustle: Design Approach (feat. Sam Kapila)
Hustle: Articulating Design Decisions (feat. Tom Greever)
Hustle: Motion Design Thinking (feat. Ben Cline)
Hustle: Risk It For The Biscuit
Hustle: Offboarding Clients
Hustle: This Is How We Do It
Hustle: Onboarding: Clients and Users
Hustle: Epicurrence, Adobe MAX, Rdio, Snapchat
Hustle: The Art of Letting Others Have It Your Way (feat. Ryan Rumsey)
Hustle: The Client-Agency Relationship (feat.Brandon Breitenbach)
Hustle: Whose Job is UX? (feat. Peter Merholz)
Hustle: Just Show Me the Damn Thing! (feat. Joel Beukelman & Ted Boda)
Hustle: Ships or It Didn’t Happen (feat. Bradee Evans & Seth Shaw from Photoshop)
Hustle: Marketing a Product (feat. Jordan Menashy)
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