Business Infrastructure - Curing Back Office Blues
Business:Entrepreneurship
The search through our podcasting vault for “oldies but goodies” continues!
Our next episode selected for remastering features future of work strategist, Diana Wu David. As a serial entrepreneur who’s also a former Financial Times executive with a background in economics, she’s well-versed in pricing.
The price you charge for your product or service directly reflects its perceived value and is one of the quickest ways to increase profitability. Yet, some of us find it difficult to raise prices.
In this candid interview, Diana addresses the fear of raising your prices and explains her formulaic process for testing different pricing strategies. Those strategies include developing a minimum viable product, segmenting customers, and performing A/B testing. She also talks about why trouble usually brews where pricing and process intersect and how you can avoid it.
Take advantage of her years of experimenting with pricing through the lens of futureproofing and breakthrough the psychological factors preventing you from greater profitability. Listen now!
🔗 Access Show Notes Here or visit BusinessInfrastructure.TV.
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© 2023. The Business Infrastructure podcast is sponsored by Equilibria, Inc. – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.
093: Supporting People in Charge of Operations with Marvell Allen
092: Preparing for the Unexpected in Daily Operations with Joseph Powell
091: Debunking COO Myths with Maria Jones
090: Rebounding After Disaster Strikes with Alicia Butler Pierre
089: Understanding the Value of COOs with Bill Shepard
088: Partnering for Profit with Keith L. Scott
087: Growing Past Bootstrapping with Chitra Lele
086: Selecting Business Partners with Jason Duncan
085: Scaling Back Before Scaling Up with Dr. Terica Pearson
084: Niching to Scale with Meredith Moore
083: Downsizing & Rebuilding a Team with Mike Moll
082: Scaling with SEO with Don Sevcik
081: Outsourcing Core Competencies with Phoebe Cornog
080: Pivoting into a New Niche with Marco Champion
079: Dissolving Toxic Partnerships with Dr. Lewena Bayer
078: Scaling Through Tragedy with Karla Nelson
077: Process Mapping with Alicia Butler Pierre
076: Thalia Toha's Goal Setting Process
075: Jenny Jones' Building Business Credit Process
074: Love Hudson-Maggio's Data Management Process
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