Business Infrastructure - Curing Back Office Blues
Business:Entrepreneurship
The search through our podcasting vault for “oldies but goodies” continues!
Our next episode selected for remastering features future of work strategist, Diana Wu David. As a serial entrepreneur who’s also a former Financial Times executive with a background in economics, she’s well-versed in pricing.
The price you charge for your product or service directly reflects its perceived value and is one of the quickest ways to increase profitability. Yet, some of us find it difficult to raise prices.
In this candid interview, Diana addresses the fear of raising your prices and explains her formulaic process for testing different pricing strategies. Those strategies include developing a minimum viable product, segmenting customers, and performing A/B testing. She also talks about why trouble usually brews where pricing and process intersect and how you can avoid it.
Take advantage of her years of experimenting with pricing through the lens of futureproofing and breakthrough the psychological factors preventing you from greater profitability. Listen now!
🔗 Access Show Notes Here or visit BusinessInfrastructure.TV.
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© 2023. The Business Infrastructure podcast is sponsored by Equilibria, Inc. – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.
073: Wes Graham's Primer on Process Improvement
072: Gifford Pace's Inventory Management Process
071: Damon Burton's Scaling with Quality Control Process
070: Mariela Dabbah's Building an Alliance Process
069: Calvin Williams' Service Delivery Process
068: Anne Sugar's Hiring to Scale Process
067: Trace Blackmore's Documenting SOPs Process
066: Diana Wu David's Pricing Process
065: Jason Smith's Sales Synergistics Process
REPLAY: The Lean Methodology - What It Is and How to Apply It to Your Small Business
064: The One Thing You Need to Know About Process Improvement - Alicia Butler Pierre
063: The One Thing You Need to Know About Delivering Difficult News - Liz Kislik
062: The One Thing You Need to Know About Estate Planning - Deshonda Charles
061: The One Thing You Need to Know About Exit Planning - David Shavzin
060: The One Thing You Need to Know About Mental Health & Entrepreneurship - Silke Glaab
059: The One Thing You Need to Know About Finding Your Voice - Josh Cary
058: The One Thing You Need to Know About Data Privacy - Jodi Daniels
057: The One Thing You Need to Know About Conscious Capitalism - Corey Blake
056: The One Thing You Need to Know About Podcasting - Doug Sandler
055: The One Thing You Need to Know About High Stakes Conversations - Dez Thornton
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