Recently, there have been a fair few people who have gotten in touch to let me know that they’ve enjoyed an episode from the past. So, we thought it would be a good idea to round the year out by re-running three of our most popular episodes.
In a world where traditional reach and attention are diminishing, brands are looking for cut-through and engagement to drive relevance and ultimately accelerate their growth.
Through sponsorship, rights holders help brands access an audience they would otherwise find it hard to access or would not be able to access as cost-effectively.
However, we all know that being a sponsor and simply logo slapping is no longer enough; it hasn’t been for a while.
That is why creative in sponsorship is one area where brands can really activate their sponsorships to achieve cut-through & engagement to drive relevance & growth.
What is, however, the process of creative in sponsorship? What part can it play in activation? How can brands and rights holders bring it to life? What are the pitfalls along the way?
Joining the show, to help answer those questions is Misha Sher, Global Head of Sport, Entertainment & Culture at MediaCom, based in London.
Also joining the show is Jordan Rutner, Research Marketing Manager at KORE Software, to talk about one of KORE’s latest blogs, Building a Sustainable Sponsorship Department.
Enjoy.
See omnystudio.com/listener for privacy information.
Broadcast Sponsorship with Patrick Moloughney from Seven West Media - Ep 69
Sponsorship Measurement with Ian Davidson from INNOCEAN Worldwide - Ep 68
Inside Sponsorship - Sven Gloor - HSBC - The Changing Face and Future of Sponsorship
Inside Sponsorship - Adam Hodge - Octagon - Sponsorship in Asia - Ep 66
Inside Sponsorship - Bahrain Merida Pro Cycling Team with Kolja Koracak - Ep 65
Inside Sponsorship - Influencer Marketing Oliver Yonchev - Social Chain - December 2018 - Ep 64
Inside Sponsorship - Westpac Group with Pat Cunningham - November 2018 - Ep 63
Inside Sponsorship - Fundraising in Sport - Patrick Walker - Australian Sports Foundation
Inside Sponsorship - The 7 Deadly Sins of Sponsorship - Chris Baylis - September 2018 - Ep 61
Inside Sponsorship - Universal Music Group - Roddy Campbell - August 2018 - Ep 60
Inside Sponsorship - Patrick Bradley - Supanova - July 2018 - Ep 59
Inside Sponsorship - James Parkinson - Brentford FC - June 2018 - Ep 58
Inside Sponsorship - Rohan Sawyer - Bombers Esports and ESE Ep 57 - May 2018
Inside Sponsorship - Jackie Fast - Pinpoint - Ep 56 - Apr 2018
Inside Sponsorship - Brian McCue - Sponsorship Prospecting - Winmo - Ep 55 - Mar 20182
Inside Sponsorship - Ian Sargeant - Paralympics New Zealand - Ep 54 - Feb 2018
Inside Sponsorship - Sarah Lewis - Sursum Consulting - Ep 53 - Feb 18
Inside Sponsorship - Event Sponsorship - Roberta Vigialnce - Ep 52 - Jan 18
Inside Sponsorship - Aaron Warburton - The Sponsorship Department - Episode 51 - January 2018
Inside Sponsorship - Chris Wagner - NueLion - Live Sport Gaining Traction on OTT - Ep 50 - Dec 2017
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