Recently, there have been a fair few people who have gotten in touch to let me know that they’ve enjoyed an episode from the past. So, we thought it would be a good idea to round the year out by re-running three of our most popular episodes.
In a world where traditional reach and attention are diminishing, brands are looking for cut-through and engagement to drive relevance and ultimately accelerate their growth.
Through sponsorship, rights holders help brands access an audience they would otherwise find it hard to access or would not be able to access as cost-effectively.
However, we all know that being a sponsor and simply logo slapping is no longer enough; it hasn’t been for a while.
That is why creative in sponsorship is one area where brands can really activate their sponsorships to achieve cut-through & engagement to drive relevance & growth.
What is, however, the process of creative in sponsorship? What part can it play in activation? How can brands and rights holders bring it to life? What are the pitfalls along the way?
Joining the show, to help answer those questions is Misha Sher, Global Head of Sport, Entertainment & Culture at MediaCom, based in London.
Also joining the show is Jordan Rutner, Research Marketing Manager at KORE Software, to talk about one of KORE’s latest blogs, Building a Sustainable Sponsorship Department.
Enjoy.
See omnystudio.com/listener for privacy information.
Inside Sponsorship - Pat Gallagher - Super Bowl 50 - Episode 49 - December 2017
Inside Sponsorship - Carson McKee - Snapchat - Episode 48 - November 2017
Inside Sponsorship - Simon Hawk - Etihad Airways Australia - Episode 47 - November 2017
Inside Sponsorship - Sports and Entertainment Fusion - Rebekah Stevens - Nielsen Sports - Episode 46 - October 2017
Inside Sponsorship - The Best Bits Vol 1 - Episode 45 - October 2017
Jonathan Harris - SRi - Inside Sponsorship - Ep 44 - Sep 2017
Inside Sponsorship - Changing Attention Spans - Spencer Nolan - Nielsen Sports - Ep-43 - September 2017
Inside Sponsorship - How Deal Characteristics Shape Sponsorship Perceptions - Woisetschläger, Backhaus and Cornwell - Ep 42 - August 2017
Inside Sponsorship - IP Owners Controlling Content and Coversations - Max Barnett - Nielsen Sports - Ep-41 - August 2017
Inside Sponsorship - Sponsorship Mistakes - Abby Clemence - Ep-40 - August 2017
Inside Sponsorship - China - Claude Ringuet - Ep-39 - July 2017
Inside Sponsorship - CDW - Dan Frystak - Ep-38 - July 2017
Inside Sponsorship - Unified Measurement - Michael Tange - Nielsen Sports - Ep 37 - June 2017
Inside Sponsorship - Selling - Trent Leyshan - Ep 36 - June 2017
Inside Sponsorship - Invictus Games - Tim Hodgson - Ep-35 - May 2017
Inside Sponsorship - Aligning Benfits to Sponsor Objectives - Ep-34 - May 2017
Inside Sponsorship - ASB - Mike Wootton - Ep-33 - Apr 2017
Inside Sponsorship - Southampton FC - Stuart Ramsey - Ep32 - Apr 2017
CrownBet - Ed Owens - Inside Sponsorship - Ep31 - Mar 2017
Inside Sponsorship - ASTC - Jason Cornell - Ep30 - Mar 2017
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