I’ve said it before and I’ll say it again: marketing isn’t about closing a sale; it’s about opening a relationship. And the About You page, as one of your most effective marketing tools, must be written with that purpose in mind. We want to open a relationship with the readers by showing them what our story can do for them. Here are the 5 steps to doing so from the perspective of the reader:
#1. Tell me what your business is about.
#2. Tell me when to expect certain pieces of content.
#3. Tell me to subscribe or opt-in to your channel and/or resources (i.e. your email list).
#4. Tell me what content to engage in first (i.e. specific blog posts).
#5. Then tell me your personal story and invite me to take a next step.
I’ve had great results with this formula, and know you will too. For the free PDF outlining all of the information talked about in this episode, head to http://www.mikekim.com\aboutpage. And for further reference, see my About page at https://mikekim.com/about/.
***
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
362: Want to Grow Your Business in 2023? Do These 5 Things
361: The 9 (Scientific) Pillars of Happiness with Dr. Ellen Wong
360: My Daily Self-Affirmation Track
359: Why Your Business Needs Translators, Amplifiers, and Producers, with Michael Roderick
358: How Jill Wise Earns Five Figures a Month While Working Only Twelve Hours a Week
357: Creativity is Not About Creating—It’s About Combining, with Joey Cofone
356: Why Being in Business is Like Being a Midwife, with Cheryl Furer
355: The Power of Pre-Deciding in Business and Life, with Teresa McCloy
354: Do Nothing, This Episode Has No Value, with Henry Jeong
353: The Tuition of Entrepreneurship with Jenny No Chung
352: Why There Really Is No Such Thing as Competition with Chris Ducker
351: Creating Momentous Microevents
350: Creating a Vision Board For Your Business and Life, With Vin Infante
349: Generating Business Referrals Without Asking with Stacey Brown Randall
348: What to Expect in Podcasting in 2023 with Danny Ozment
347: The Myth of Passive Income and How You Can Still Profit from It
346: Creating Passive Income Through Point of Sale Systems with David Carlin
345: Never Be Ashamed of Your Origin Story with James Harrington
344: My Week in LA - What if Everything Turns Out Great
343: Energy that Attracts Success Into Your Business and Life with Nick Cavuoto
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