I’ve said it before and I’ll say it again: marketing isn’t about closing a sale; it’s about opening a relationship. And the About You page, as one of your most effective marketing tools, must be written with that purpose in mind. We want to open a relationship with the readers by showing them what our story can do for them. Here are the 5 steps to doing so from the perspective of the reader:
#1. Tell me what your business is about.
#2. Tell me when to expect certain pieces of content.
#3. Tell me to subscribe or opt-in to your channel and/or resources (i.e. your email list).
#4. Tell me what content to engage in first (i.e. specific blog posts).
#5. Then tell me your personal story and invite me to take a next step.
I’ve had great results with this formula, and know you will too. For the free PDF outlining all of the information talked about in this episode, head to http://www.mikekim.com\aboutpage. And for further reference, see my About page at https://mikekim.com/about/.
***
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
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340: You Have a Sacred Calling - My Final Keynote
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338: How to Reclaim Control and Make Every Situation a Win-Win with Gail Rudolph
337: Fear Can't Tell You Anything About Your Future with Linda Perry
336: Power Up Your Brand on Pinterest with Julia Bocchese
335: How to Confront Your Inner Saboteur with Tina Marie St. Cyr
334: Creating New Realities and Manifesting Your Soul's Desire with Loren Trlin
333: A Birthday Convo with One of My Best Friends, Big Asian Guy Henry Jeong
332: The Ultimate Trait of a Lifelong Friend with Nate Cronk
331: The Art of De-branding Yourself and Creating A New Life with Jeff Goins
330: How to Become a World Class Interviewer with Jeff Brown
329: How to Find Your Verbal Brand Identity with Justin Blackman
328: Storytelling, Savvy Email Marketing, and Psychedelics with Master Copywriter, Tarzan Kay
327: How to Upgrade Your Brain - with Dr. Eugene Choi
326: Now What? Charting a New Life Direction with Molly Grisham
325: Personal Takeaways from You Are The Brand LIVE
324: How Attorney Steven Thrasher Uses Personal Stories to Skyrocket Business
323: How to Format Your Personal Brand Website with Robby Fowler
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