I’ve said it before and I’ll say it again: marketing isn’t about closing a sale; it’s about opening a relationship. And the About You page, as one of your most effective marketing tools, must be written with that purpose in mind. We want to open a relationship with the readers by showing them what our story can do for them. Here are the 5 steps to doing so from the perspective of the reader:
#1. Tell me what your business is about.
#2. Tell me when to expect certain pieces of content.
#3. Tell me to subscribe or opt-in to your channel and/or resources (i.e. your email list).
#4. Tell me what content to engage in first (i.e. specific blog posts).
#5. Then tell me your personal story and invite me to take a next step.
I’ve had great results with this formula, and know you will too. For the free PDF outlining all of the information talked about in this episode, head to http://www.mikekim.com\aboutpage. And for further reference, see my About page at https://mikekim.com/about/.
***
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
302: The Messenger is More Important Than the Message
301: What's the Difference Between A Thought Leader, Expert, and Influencer
Welcome to You Are The Brand!
BYP 300: When To Re-brand and Personal Thoughts From Doing 300 Podcast Episodes
BYP 299: Read to Lead with Jeff Brown
BYP 298: The Surprising Gift of Doubt with Marc Pitman
BYP 297: Own Your Career, Own Your Life with Andy Storch
BYP 296: Survive and Thrive with John Meese
BYP 295: Book Yourself Solid with Matthew Kimberley
BYP 294: 5 Ways to Keep Your Sanity During Insanely Busy Seasons
BYP 293: Tell Stories, Change Lives with Rob Morris of Love146
BYP 292: Your Message Matters with Jonathan Milligan
BYP 291: My 2021 Birthday Episode and the Fear of Success
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BYP 286: How To Craft A Killer (Book) Offer
BYP 285: How I'm Writing the Press Releases, Press Kits, and Media Bios For My Book Launch
BYP 284: What I’m Doing RIGHT NOW To Prepare for My Book Launch
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