The global sponsorship portfolio at UBS is rooted in culture and sport including contemporary Art, with Art Basel as the flagship property, and Motorsports, currently Team Partner of Mercedes AMG-Petronas Formula One team, in addition to regional platforms.
Anneliese Mesilati oversees the UBS Arena naming rights agreement and the partnership with UBS Arena’s anchor tenant—the NHL’s New York Islanders.
Additional programs include the Founding Sponsorship of PlayersTV, the first ever athlete-owned media network dedicated to showcasing sports lifestyle and entertainment content, and Global Lead partnership of Art Basel - regionally Art Basel Miami Beach.
Alongside ideation, activation and management of regional sponsorship activities, Anneliese is focused on aligning initiatives with UBS’s leadership in sustainable investing and commitment to “Reimagine the power of investing and connect people for a better world.”
Prior to UBS, Anneliese has acted as a brand, marketing and communications lead for several financial services firms including Citi and RBC, among others.
You can connect with Anneliese on LinkedIn and find out more about UBS at www.ubs.com
Enjoy
See omnystudio.com/listener for privacy information.
Inside Burger King's Sponsorship of Stevenage FC - Alex Tunbridge - Chief Executive of Stevenage FC - Ep 89
Inside Crisis Communications in Sponsorship - Jim Rocco and Isaac Benjamin - PRCG Sports - Ep 88
Inside Fuse with Stephen Hutchison, Managing Director - Ep 87
Inside a Current Agency Perspective of Sponsorship with Andrew Clarke - Agency Director at Octagon Australia - Ep 86
Inside the Rajasthan Royals with Jake Lush McCrum - Chief Operating Officer - Ep 85
Inside One Championship with Hari Vijayarajan - Group Chief Commercial Officer - Ep 84
Inside Events and Sponsorship During a Crisis with Chris Baylis - The Sponsorship Collective - Ep 83
Inside Sponsorship Contracts During a Crisis with James Earl - Fladgate Lawyers - Ep 82
Inside 3-Win Sponsorships with John Balkam - Ep 81
Inside Sponsorship Data, Digital, and Analytics with Eddie Fitzgibbon - 4Front - Ep 80
Inside Athlete Appearances and Sponsorship with James Begley - Pickstar - Ep 79
Inside Sponsorship - Best Bits of 2019 - Ep 78
Nailing the Look and Dress of an Event with Sam Goodwin from CSM Sport and Entertainment - E77
Inside Sponsorship at Mastercard Australasia with Katherine Butterworth - E76
Sponsorship Measurement and Reporting Using Consumer and Fan Data with Rob Mills from Turnstile - Ep 75
Inside Nissan with Alison Tyson, Senior Manager - Brand and Sponsorship - Ep 74
Entertainment Lions for Sport with Judge, Ben Hartman, from Octagon - Ep 73
AirAsia and eSports Sponsorship with Ben Rynjah - Ep 72
Experiential Activations with James Ward from TLA - Ep 71
Sponsorship Activations with Rik Conti from MAAKE - Ep 70
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Reaching your Goals
Insights@work
Business Dad
The Ken Coleman Show
The Cardone Zone