In 2009 the Hallmark Channel launched "Countdown to Christmas," which included four original movies made on a modest budget that follow a predictable formula. It was an immediate ratings hit, catapulting Hallmark to the top of the cable charts. Competitors start to take notice, most notably Lifetime, which caters to the same demographic. Three years later, Lifetime launches their own block of Christmas programming called “It’s a Wonderful Lifetime” featuring similar original movies. It kicks off a Christmas movie rivalry that is big business.
Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.
Please support us by supporting our sponsors!
KEEPS - Go to keeps.com/BW to get your first month of treatment for free
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
College Football Wars | The Fumble | 3
College Football Wars | The New Champions | 2
Exclusive Preview : The Hidden History of the White House
College Football Wars | Title Fight | 1
Poppi vs Olipop: Soda’s Second Coming | 6
Jeep vs Bronco | Back in the Saddle | 5
Listen Now: Blame it on the Fame: Milli Vanilli
Jeep vs Bronco | Full Throttle | 4
Jeep vs Bronco | Bye Bye Bronco | 3
Jeep vs Bronco | Engine Trouble | 2
Jeep vs Bronco | Battle Hardened | 1
Allbirds: The Rise and Fall of Direct to Consumer | 5
Sam Altman & the Battle for OpenAI | Is OpenAI Out of the Woods? | 4
Sam Altman & the Battle for OpenAI | Blood in the Water | 3
Sam Altman & the Battle for OpenAI | If You Come At the King… | 2
Sam Altman & the Battle for OpenAI | Misalignment | 1
Costco's Wholesale Revolution | 6
Taylor Swift vs The World | Taylor Nation | 5
Taylor Swift vs The World | Ticketmaster Trouble | 4
Taylor Swift vs The World | Revenge of the Swifties | 3
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
WSJ What’s News
Marketplace
Planet Money
Up First
The Daily