On this episode of the Business of Betting Podcast, Jason is joined by Dillon Borgida from Betonu.
Hear them discuss:
01:42 - NCAA basketball talk
03:20 - Breakdown of sportsbook VIP programs and how they work
08:26 - The role of VIP hosts
10:35 - Why Smarkets doesn't have a VIP program (so far)
15:00 - Why VIP players aren't necessarily price sensitive
16:04 - The different tiers of VIPs, and what perks each tier can expect
20:23 - The role of credit and offshore sportsbooks with VIP players
23:28 - VIPs, responsible gambling, and affordability checks
30:10 - What the next 10 years look like for VIP players in the regulated US market
33:29 - What Dillon wants to be when he grows up
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This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.
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E133 - Betting, Sports, Racing and Mathematics
E132 - Evolution of Betting and Bookmaking
E131 - Star Sports Owner
E130 - CEO Smarkets & SBK
E129 - Mental Coach
E128 - Bettor, Bookmaker & Gaming Technology
E127 - Pinnacle's Director of Trading
E126 - Professional Punter and Thought Leader in Racing
E125 - Fanvest Wagering Exchange
E124 - Inside the Pylons
E123 - Wagerr
E122 - Market Maker & Professional Bettor
E121 - Betting, Math and Programming
E120 - CEO of Trademate Sports
E119 - Betting with Modeling, Statistics and Bayes Theorem
E118 - Inpredictable
E117 - Secondary Marketplace
E116 - Sports Betting with ML & AI
E115 - NFL Handicapping and Betting
E114 - Betting, Coding and Networking
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