On this episode of the Business of Betting Podcast, Jason is joined by Dillon Borgida from Betonu.
Hear them discuss:
01:42 - NCAA basketball talk
03:20 - Breakdown of sportsbook VIP programs and how they work
08:26 - The role of VIP hosts
10:35 - Why Smarkets doesn't have a VIP program (so far)
15:00 - Why VIP players aren't necessarily price sensitive
16:04 - The different tiers of VIPs, and what perks each tier can expect
20:23 - The role of credit and offshore sportsbooks with VIP players
23:28 - VIPs, responsible gambling, and affordability checks
30:10 - What the next 10 years look like for VIP players in the regulated US market
33:29 - What Dillon wants to be when he grows up
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This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.
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E94 - Founder & CEO Smarkets
E93 - Gaming Executive Perspective
E92 - Matched Betting
E91 - Betting and Racing
E90 - Betting on MMA
E89 - High Volume Bookmaking
E88 - The Betting Grind
E87 - Sports Trading & Mental Game
E86 - Mathematics, Racing, Sports & Betting
E85 - Sporttrade
E84 - Ball Street Trading
E83 - NFL Betting Model
E82 - Sports Betting and Analytics
E81 - Finance to Sports Betting
E80 - Affiliate Marketing
E79 - On Course to Online Bookmaking
E78 - Clerk to Trader and Pro Punter
E77 - Data Analytics and Betting Optimization
E76 - Iconic Vegas Oddsmaker
E75 - Co Founder of Tipstrr
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