Tourpreneur Tour Business Podcast
Business:Entrepreneurship
In today's episode, we have a special guest joining us - Jen Fein, the CEO and head of product at YouLi (https://go.youli.io/). We'll be discussing the fascinating journey of YouLi, a platform that generates personalised travel itineraries, and how it has been transforming the travel industry.
Get ready for an insightful conversation as we explore the importance of email marketing, the rise of unique group travel experiences, and the challenges and rewards of being a female founder in the tech and travel space. So grab your headphones and get ready to be inspired by Jen's entrepreneurial journey on this episode of Tourpreneur.
Key Facts and Insights from the Episode
04:19 Exception in corporate world leads to Japan; friends don't read details, different information needs.
07:11 Technology allows for personalized and dynamic content.
10:01 Partnerships, retreat training, memberships, Transformational Travel Council.
17:30 4-day music festival tour in Colombia. Unique experiences.
19:27 Event planning skill merges with technology trends.
23:57 Conversions up 30% in last 90 days.
27:19 Paid search may not lead to bookings.
29:32 Intimacy and trust in travel experiences.
33:22 Not travel tech, focused on unique experiences.
36:40 Build company that cares, survives, and grows.
42:18 Let go of unnecessary technology, automate business.
44:59 Quick digital transformation for partnered clients. Gradual migration.
47:09 Original founder became tech guy, found co-founders.
51:36 Empathy, flexibility, and values guided our decisions.
53:29 Intentional, patient, sustainable business growth is success.
Mentioned in this episode:
Sponsored by Google 'Things to do'
Want more direct bookings and greater exposure on Google? Then go check out Tourpreneur's free course on using Google 'Things to do', a new program offering tour operators a chance to display their tours across new Google locations. Learn more here: tourpreneur.com/google
Better Business On Purpose: Make Money. Create Impact. Be A Force For Good.
What Makes a Great Tour Guide
The Power of Cultural Context in Travel Experiences
Tourpreneur Roundup 29th June 2023
Tourpreneur Roundup 15 June 2023
The Power of Consumer Generated Content to Boost your Bookings
Tourpreneur Roundup 8th June 2023
The Art of Crafting a Transformative Experience
The Tourpreneur Roundup: 24th May '23
[Women] Travel Entrepreneurs: Moving Past Uncertainty to Build a Strong Business
How the Concept of “Play” Can Improve Your Tours
Using Brain Science to Craft Immersive Tours w/ Paul Zak
How will AI Impact Tourism and Tour Operators?
What Tour Operators Can Learn from Content Creators
New TP Series Reboot: [Women] Travel Entrepreneurs
Risk Management: Strategies For Improving Safety, Mental Health, And Duty Of Care
U.S. Tax Strategies for Tour Operators and Guides
Why You Should Embrace AI, Not Be Frightened Of It
How a Love of the Sandwich Became a Tour Business
Multi-Day Series: Growing a Multi-Day B2B Business
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show