Content creators each have their own journeys and secrets to success, but for Justin Tse, content creator and CEO of Feature Media, it’s all about staying focused and consistently creating content that you love.
Full Episode Details
Two years since he was last on the show, Justin Tse, content creator and CEO of Feature Media, joins us on this episode of Social Pros to share some insights into how to succeed in content creation.
Justin explains how he’s able to stay focused and invested in his own work while maintaining a healthy audience in multiple niches. Starting out as a tech channel, Justin has branched out into lifestyle, travel, and car content, and this has proven to be beneficial in many ways, especially when it comes to brand partnerships.
We hear Justin’s advice on finding inspiration versus copying what others are creating and why it’s so important to build your own formula for success. Justin also shares his advice for new content creators and explains what he would focus on if he started from scratch today.
In This Episode:
2:58 - How Justin stays interested in content creation
5:51 - Justin tells us about winning Youth Entrepreneur of the Year in Canada
7:04 - Justin’s advice for younger listeners to stay relevant
9:47 - How Justin balances being true to himself and listening to audience feedback
11:51 - Justin shares details about his pivot toward travel content
13:36 - The benefits of working in multiple niches
15:38 - The value of collaborations with creators
16:56 - What’s changed in content creation since Justin first launched his Creator Cashflow course
19:14 – Pivoting between short and long-form content
19:51 - Becoming an influencer without a plan
21:36 - Content that inspires Justin
22:42 - Where Justin would start if he were to begin his creator journey from scratch
24:50 - Why content creation is sometimes about going with the flow
26:46 - Best practices for those working with brand partnerships
29:22 – Can brands compete with influencers?
32:48 – Why Justin moved away from podcasting
33:58 - Justin’s platforms of choice
36:59 – Balancing evergreen content with timely content
37:58 – Recent content projects Justin has worked on
39:59 - Justin’s top tip for those looking to become a social pro
Resources
Grab your free Social Media Audit Bundle
Follow Justin on Instagram
Follow Justin on YouTube
Connect with Justin on LinkedIn
Visit SocialPros.com for more insights from your favorite social media marketers.
Why Sacrifice Makes Social Better
What a Top Social Media Voice on LinkedIn Thinks About B2B
How FIBA 3x3 Went from the Streets to the Olympics
That’s the Thing about... Jay Acunzo
Why Brands Need to Think Like a Creator
Social Pros Unfiltered: Seasonal Campaigns, Fandoms, and the Trend to Watch in 2024
Notion's Community-Driven Approach for Social Success
Orangetheory’s Approach to Building A Strong Community on Social
Mastering Employer Branding Through Storytelling
Social Pros Unfiltered: Brand Mistakes with Influencers, Trend Hopping, and Cancel-Culture
Creating Harmony in Creative Work with Joél Leon from New York Times Advertising
600 Episodes of Social Pros!
Being Socially Bold with Gabe Gomez at Edelman
Unlocking Better Partnerships - A Deep Dive with Lucy Quick
Greatest Hits: Why Every Brand Should Follow in lululemon’s Social Footsteps
How to D.A.N.C.E. with Data on Social
Delta Vacations Approach to Non-Stop Social
Social Pros Unfiltered: National Podcast Day Special
How Marvel Taps Into the Multigenerational Multiverse on Social
The Formula for Successful Live Video with Stephanie Garcia
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour