Kenneth Park is the founder and CEO of Detoxwater, an Aloe Vera water brand that started as a home remedy that his mom used for digestive problems and other illnesses. Ken eventually introduced Aloe water to the market, originally branded as Superleaf Aloe Juice, selling from his dorm room and later on becoming a household name with a nationwide distribution. Detoxwater is now famously known to be an aloe drink offering the best of both worlds: great taste with health benefits.
In this episode, he shares how he turned his mom's home remedy to a successful beverage brand.
Some key takeaways from the interview:
1. Doing research on your competitors and incorporating what they can't provide to your brand in order to stand out.
2. Being open to collaborating or partnering with established manufacturers with the same vision or niche.
3. Executing a national distribution: finding a partner, getting a purchase order, hiring the brokers.
4. Presenting your brand through a personal experience or story which people will be able to relate to.
5. Exploring all your retailer options; don't be afraid to swim against the current when it comes to applying other people's advise versus what you really want to achieve.
Ep156- Personal Strength, Community, and Homegrown Veggies - Sam of Vinder
Ep155- How to Last in the Natural Foods Space - Joshua of Living Intentions
Ep154- Food Biz Success in 3 Steps
Ep153- Investing in the 1% - Jordan of AccelFoods
Ep152- How to Run a Premium, Global Brand - Reza of Icelandic Glacial
Ep151- #1 on Amazon + Road Trip Retail Strategy - Alex of Bizzy Coffee
Ep150- Raising Money + Lessons from 1000 Founders - Steven of CircleUp
Ep149- Health, Wealth + Coconuts - Alex of Genius
Ep148- The Blockchain and Food - Emma of AgriDigital
Ep147- More on Brokers, Costco, and the Evolving Food Space - Jeremy of LaunchPad
Ep146- How to Join and Thrive at a Food Startup - Amanda Sains of B'more Organic
Ep145- Resourcefulness, Skyr, + Taking a Bite out of Disease - Andrew of Skyr
Ep144- A Lesson on Biz Dev and Consumer Behavior - Andy of Basket Savings
Ep143- Finding the White Space - Mikey's
Ep142- Raw Sugar, Strategy, + Serendipity - Robbie of Just Panela
Ep141- How to Reinvent Yourself, Build Startups - Tobias of Square Roots
Ep140- Mushrooms, Customer Rituals, and Lifestyle - Tero of Four Sigmatic
Ep139- Costco, Chobani, and Becoming Iconic - Jeremy of LaunchPad
Ep138- Inside the Buyer's Brain - Alli Ball
Ep137- Chicory, Prebiotic Health Benefits, and B2B Sales - David of Blue Prarie
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money