Kenneth Park is the founder and CEO of Detoxwater, an Aloe Vera water brand that started as a home remedy that his mom used for digestive problems and other illnesses. Ken eventually introduced Aloe water to the market, originally branded as Superleaf Aloe Juice, selling from his dorm room and later on becoming a household name with a nationwide distribution. Detoxwater is now famously known to be an aloe drink offering the best of both worlds: great taste with health benefits.
In this episode, he shares how he turned his mom's home remedy to a successful beverage brand.
Some key takeaways from the interview:
1. Doing research on your competitors and incorporating what they can't provide to your brand in order to stand out.
2. Being open to collaborating or partnering with established manufacturers with the same vision or niche.
3. Executing a national distribution: finding a partner, getting a purchase order, hiring the brokers.
4. Presenting your brand through a personal experience or story which people will be able to relate to.
5. Exploring all your retailer options; don't be afraid to swim against the current when it comes to applying other people's advise versus what you really want to achieve.
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Ep113- The Timeless Art of Social Dynamics - Susan MacTavish Best
Ep112- Start a Food Brand Your Way - Ryan Florio of Inca Tea
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Ep110- The Food Truck Episode - Bob and Richard of M+R Specialty Trailers
Ep109- The World's Smartest Coffee Machine - Roderick of Spinn Coffee
Ep108- 80 farms, 6000+ stores in 7 Years - Tim of Maple Hill Creamery
Ep107- Entrepreneur, Innovator, + Farmer - Tim of Shenandoah Growers
Ep106- The Grocery Shopper 2.0 with Sam of the Sage Project
Ep105- 8 Minute Intro to AI and Food Startups
Ep104- Editorial and Social Content Tips from a Food Freelancer - Kristen Hawley
Ep103- Mental Models for Prosperity
Ep102- Strengthening Communities in the Amazon + Ohio - Evan of Peaceful Fruits
Ep101- How to Survive (and Thrive) with Purpose - Seth of Honest Tea
Ep100- How to Seduce and Succeed with Buyers
Ep99- Branding Packaging + Design 101 - Jordan and Fed of Hungry Studios
Ep98- Growth Stories from Blue Crabs to Boston - Sean of LeanBox
Ep97- Running a Startup on Two Continents - Eattiamo
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