Kenneth Park is the founder and CEO of Detoxwater, an Aloe Vera water brand that started as a home remedy that his mom used for digestive problems and other illnesses. Ken eventually introduced Aloe water to the market, originally branded as Superleaf Aloe Juice, selling from his dorm room and later on becoming a household name with a nationwide distribution. Detoxwater is now famously known to be an aloe drink offering the best of both worlds: great taste with health benefits.
In this episode, he shares how he turned his mom's home remedy to a successful beverage brand.
Some key takeaways from the interview:
1. Doing research on your competitors and incorporating what they can't provide to your brand in order to stand out.
2. Being open to collaborating or partnering with established manufacturers with the same vision or niche.
3. Executing a national distribution: finding a partner, getting a purchase order, hiring the brokers.
4. Presenting your brand through a personal experience or story which people will be able to relate to.
5. Exploring all your retailer options; don't be afraid to swim against the current when it comes to applying other people's advise versus what you really want to achieve.
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Ep135- International Man of Food Development - Tim Forrest
Ep134- Insights from an Austin Food Legend - Scott of Rhythm Superfoods / Stubb's BBQ
Ep133- Food Systems, Startup Investing, and Creating Alpha - Victor of S2G Ventures
Ep132- Building an Amazonian Enterprise - Dan from Runa
Ep131- The Future of Chips - Brand Evolution - Christian of Cabo Chips
Ep130- Nutrition Tips + The Best Baby Food Money Can Buy - Cassandra of Once Upon a Farm
Ep129- Bogotá to Eugene, Solo to Co-Founder, Crafting Beer - Doug of Alesong
Ep128- Organic Chicken with a Farmer Focus - Jefferson of SVO
Ep127- Growth, Awareness, Inc. 500 - Courtney of SmartyPants Vitamins
Ep126- Advice from a Franchise Extraordinaire - Greg Sausaman of Topper's Creamery
Ep125- Money, Pressure, and Passion - The Art of Authenticity
Ep124- How to Make 2017 Better
Ep123- Indoor Growing, Coworking, and Coliving - Eric of ROOT
Ep122- Local Empowerment + Alternative Sales Channels - Kim of Cureate
Ep121- Perfect Fuel, Perfect Mentors, Perfect Acquisition - Nicolas Warren
Ep120- Pro Tips from the All-Stars of Food
Ep119- How to Change the World via Food with Tim West
Ep118- Do You Need a Food Broker? Andrew of YINYANG NATURALS
Ep117- $$$ for American Food Startups - Adam of Kiva
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