Business Infrastructure - Curing Back Office Blues
Business:Entrepreneurship
“Never take advice from someone who has nothing to lose by giving it.” That quote comes from investor, business coach, and digital marketing aficionado, Darrell Evans. It’s a credo that guides him in giving practical tips, tactics, and strategies that lead to profitable results.
Over 20 years ago, a bright-eyed Darrell finished college with a degree in finance and an expectation to do big things on Wall Street. As fate would have it, his first job instead landed him in financial sales where he eventually transitioned into the mortgage industry.
Twice bitten by the entrepreneurial bug, he started his own mortgage company and later a digital marketing agency. His knack for being an early adopter of digital technologies to market his business was a key factor in keeping his mortgage company afloat during the 2008 U.S. recession. It also caused others to take notice of Darrell’s unique approach to leverage the internet to survive the economic uncertainty and his uncanny ability to understand customer behavior.
By 2012, he and his business partner met the owner of an auto body shop who, though already successful, wanted to scale to the next level. In this episode Darrell takes us back to that moment when they applied their 6-step framework that incorporated internet marketing in the age of Web 2.0 during a time when things like YouTube and LinkedIn were barely a part of the collective conscious.
Backed by an original musical score, this scale tale is sure to keep you on the edge of your seat as Darrell gives you the insights needed to better understand how you can tailor products and services based on your customers’ psychology and put a business infrastructure in place to support it.
📝 Darrell’s Resources & Show Notes: https://www.eqbsystems.com/podcast/211-scale-tales-web-2-0-how-darrell-evans-and-his-team-scaled-an-auto-body-shop-with-digital-marketing
❓ Got questions? Send them to me on Twitter or LinkedIn.
🎧 Like What You Heard? Don’t Keep it to Yourself. Subscribe and Share!
And don’t forget to leave a review! ⭐ ⭐ ⭐ ⭐ ⭐
109: Boosting Customer Experience in Contact Centres with Marianne Rutz
108: Improving I.T. Project Delivery with Joseph Garfield
107: Leveling Up Health Data Security with Susan Blais
106: Re-engineering In-Person Operations with John Stoj
105: Streamlining Podcast Production with Berthine Crèvecoeur West
104: Improving Workplace Communication with Bill Kurzeja
103: Making the Case for Small Business Operations with Alicia Butler Pierre featuring Maegan Lane
102: Everything You Need to Know About COOs with Mohammad Ali Ajlouni
101: Creating a Learning Culture to Enhance Operations with Jay Hassell
100: Podcasting with Purpose featuring Jared Easley
099: Pivoting Operations During a Pandemic with Marshall Freeman
098: Producing a Hit TV Show with Janice Jensen
097: Operating Like the Fortune 500 with Jon Reid
096: Using Customer Intelligence to Improve Operations with Adam Hayes
095: Finding the Right Model to Improve Operations with Elzie Flenard
094: Retooling Operations for Customer Success with David Ellin
093: Supporting People in Charge of Operations with Marvell Allen
092: Preparing for the Unexpected in Daily Operations with Joseph Powell
091: Debunking COO Myths with Maria Jones
090: Rebounding After Disaster Strikes with Alicia Butler Pierre
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show