Business Infrastructure - Curing Back Office Blues
Business:Entrepreneurship
“Never take advice from someone who has nothing to lose by giving it.” That quote comes from investor, business coach, and digital marketing aficionado, Darrell Evans. It’s a credo that guides him in giving practical tips, tactics, and strategies that lead to profitable results.
Over 20 years ago, a bright-eyed Darrell finished college with a degree in finance and an expectation to do big things on Wall Street. As fate would have it, his first job instead landed him in financial sales where he eventually transitioned into the mortgage industry.
Twice bitten by the entrepreneurial bug, he started his own mortgage company and later a digital marketing agency. His knack for being an early adopter of digital technologies to market his business was a key factor in keeping his mortgage company afloat during the 2008 U.S. recession. It also caused others to take notice of Darrell’s unique approach to leverage the internet to survive the economic uncertainty and his uncanny ability to understand customer behavior.
By 2012, he and his business partner met the owner of an auto body shop who, though already successful, wanted to scale to the next level. In this episode Darrell takes us back to that moment when they applied their 6-step framework that incorporated internet marketing in the age of Web 2.0 during a time when things like YouTube and LinkedIn were barely a part of the collective conscious.
Backed by an original musical score, this scale tale is sure to keep you on the edge of your seat as Darrell gives you the insights needed to better understand how you can tailor products and services based on your customers’ psychology and put a business infrastructure in place to support it.
📝 Darrell’s Resources & Show Notes: https://www.eqbsystems.com/podcast/211-scale-tales-web-2-0-how-darrell-evans-and-his-team-scaled-an-auto-body-shop-with-digital-marketing
❓ Got questions? Send them to me on Twitter or LinkedIn.
🎧 Like What You Heard? Don’t Keep it to Yourself. Subscribe and Share!
And don’t forget to leave a review! ⭐ ⭐ ⭐ ⭐ ⭐
093: Supporting People in Charge of Operations with Marvell Allen
092: Preparing for the Unexpected in Daily Operations with Joseph Powell
091: Debunking COO Myths with Maria Jones
090: Rebounding After Disaster Strikes with Alicia Butler Pierre
089: Understanding the Value of COOs with Bill Shepard
088: Partnering for Profit with Keith L. Scott
087: Growing Past Bootstrapping with Chitra Lele
086: Selecting Business Partners with Jason Duncan
085: Scaling Back Before Scaling Up with Dr. Terica Pearson
084: Niching to Scale with Meredith Moore
083: Downsizing & Rebuilding a Team with Mike Moll
082: Scaling with SEO with Don Sevcik
081: Outsourcing Core Competencies with Phoebe Cornog
080: Pivoting into a New Niche with Marco Champion
079: Dissolving Toxic Partnerships with Dr. Lewena Bayer
078: Scaling Through Tragedy with Karla Nelson
077: Process Mapping with Alicia Butler Pierre
076: Thalia Toha's Goal Setting Process
075: Jenny Jones' Building Business Credit Process
074: Love Hudson-Maggio's Data Management Process
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Effective podcasting strategy for growth and monetization
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show